7 steps to make Google Ads advertising even more effective

Google Ads is a great platform for ad campaign management, but when it comes to the detailed setup and customization of the platform, it can take considerable time. Check out 7 ideas on how to promptly set up a Google Ads campaign and have an efficient ad running in no time. 1. Automated bid strategies Automated bid strategies …

Facebook updates: ads in the Groups tab and multiple text optimization

Facebook has announced two updates to increase its ad inventory: ads in the Groups tab and multiple text optimization. What should you know about these novelties? One of the updates will allow ad placements it the Groups tab and is being tested by a small number of advertisers. Such an update makes it possible to extend your mobile …

Traffic arbitrage strategies: testing and avoiding mistakes

The overall income of traffic arbitrage specialists depends on how thoroughly was the arbitrage strategy tested. But what are the most common ways of testing such strategies and what are the most common mistakes? Arbitrage strategy testing: 1. Traffic source and GEOThe more thorough you analyze your traffic, the more accurate promotions you’d be able to create. Try …

Particular features of working with different GEOs

It’s widely popular to work with a number of different GEOs at the same time, especially when the GEO you’re working with is already showing good conversion rates. But what is the best way to adapt your advertising campaign for each of them? Read about the most efficient strategies for working with several GEOs. Take into account GEO …

7 strategies for scaling up Facebook ad campaigns

There is a number of different strategies for scaling up high performing Facebook ad campaigns, and each one has its own specifics. Meet the basic strategies which you can use for scaling up almost any of your ad campaigns. Other GEOs In case your ad campaign is performing high working with one particular GEO, there is a good …

How to increase CTR in context advertising?

Contextual advertising is one of the most effective ways to increase website traffic today. In the previous article we mentioned the main contextual campaigns strategies. Today we are listing 5 useful features to help you to increase contextual advertising CTR. Adaptive ads In order to make your ads look native, Google AdWords allows to manage the colors and …

How to increase website traffic?

How to increase traffic to the website? While there are more and more strategies describing how to attract the target audience to your website, the basis remains the same. And despite the vertical you’re working with, there is a number of ways to attract traffic when working with the top traffic sources. So what are the main strategies …

Traffic arbitrage: webview apps

Webview applications are becoming more and more popular option for traffic arbitrage in the gambling vertical. Such an option guarantees several advantages at once, when compared with classic advertising campaigns. 1. Loyal moderation.Since casino ads are shown in a pre-moderated application available in the AppStore or Play Market, the content inside the application is generally trusted in a …