Weekly News: 27-31 March

William Hill to pay record £19.2m for ‘widespread and alarming’ failures, Sportradar launches ad:s paid social on Snapchat, Dutch Gambling Ad Ban to Enter into Force by July 1 and other news of the week at RevenueLab.

William Hill to pay record £19.2m 

William Hill has been fined a record £19m for “widespread and alarming” social responsibility and anti-money-laundering failures that were revealed just days before long-awaited reforms of Britain’s gambling laws are finalised.

The 88-year-old bookmaking brand, owned by 888 Group, admitted a string of transgressions, including allowing customers to lose tens of thousands of pounds within minutes of opening an account.


Sportradar launches ad:s paid social on Snapchat

Sportradar has announced the introduction of its ad:s technology into Snapchat. This will allow betting operators to attempt to engage and draw clients using the sports technology company's paid social media advertising service.

Sportradar will also be able to link sportsbook operators with users among the app's 375 million daily active users and over 750 million monthly active users.


Dutch Gambling Ad Ban to Enter into Force by July 1

Announced in July last year, the ban will initially cover all advertising on television, radio, and in public places. Football sponsorship will be phased out by 2028.

Dutch Minister of Legal Protections, Franc Weerwind, has confirmed that the long-delayed ban on ‘indiscriminate adverts’ promoting gambling will take effect no later than July 1, 2023. 

Weerwind, who oversees Dutch gambling regulatory developments, made this statement in response to ministerial questions submitted to Kamer.

The ban on untargeted advertising for high-risk games of chance was initially set to be adopted on January 1, 2023. 

However, after a consultation round and the Council of State’s recommendation for more clarification on specific points and technicalities, the deadline was extended to July 1, 2023.


Google removed more than 9,000 ads per minute last year

Google blocked or removed more than 9,000 advertisements per minute in 2022, the company announced in its Ad Safety Report 2022.

Among the 4.3 billion restricted ads, the company mentioned that these mainly comprised restricted businesses (550 million), adult content (163 million), gambling and games (130 million).