William Hill Affiliates

The William Hill brand has been on the market since 1934 and has been gradually developing all this time. In 2008, the company launched its own affiliate program, with the help of which a more active promotion of all projects owned by the operator began: an online casino, a poker room, a bookmaker’s office. Webmasters are offered several models of earning on traffic monetisation, but the RevShare base rate is relatively low – no more than 30%.

Become an affiliate

General Information

The official website of the William Hill Casino affiliate program is translated into many languages,which improves the usability of the webmaster control panel. The interface of the main page is implemented simply, while the main information is in plain sight.

Users can get acquainted with aspects of the PP using the FAQ section, which contains answers to the most frequently asked questions. To contact technical support, customers are offered to use one of the available methods: phone call (there are free lines for certain countries), Skype, email or live chat on the site.

While registering a new account, you need to fill in many fields with personal information. 

When monetising traffic, partners should familiarise themselves with territorial restrictions, since the list of prohibited countries is quite large, it includes the USA, Bulgaria, France, Israel, Syria, Estonia and many others. In combination with low commissions, this complicates the task of webmasters who plan to enter a large stable income.


Webmasters are offered opportunities to earn money by promoting William Hill Casino and related bingo, poker and sports betting platforms. The site is owned by WHG International Ltd., which is registered in Gibraltar and has an official license. In the collection of gambling entertainment, users can expect slot machines, roulette, poker, baccarat, blackjack, keno, bingo and tables with live dealers. There is a separate section with sports betting.


The Revenue Share earnings model implies that players receive a share of the company’s net income. For beginners, higher rates are set, but from the fourth month they are reduced.

If within three months at least four new clients are not registered using the affiliate link, the RevShare reward is reduced to 5%.


The William Hill Affiliates affiliate program provides for a switch to a fixed reward model for each referred player. The amount of payments for CPA is considered on an individual basis.


The hybrid compensation plan involves a combination of two models – RevShare and CPA. All conditions are also negotiated individually with a personal manager.

Sub affiliate

The sub-affiliate program allows the webmaster to receive a percentage of the profits of attracted affiliates.

Payment Systems

Several payment systems are available for partners to earn money. One of them must be selected at the registration stage: Neteller, Skrill, PayPal, Envoy or bank transfer.

The billing period in the affiliate program is a calendar month, after which payments are made within 3-4 days, provided that the minimum amount is reached: $200 for bank transfers and $5 for all other withdrawal methods. The disadvantage of PP is the transfer of a negative balance to the next billing period.

Why Choose William Hill Affiliates Affiliate Program?

William Hill Affiliates is a very competitive program with its own benefits and fair rules. The media gallery of this affiliate program is not distinguished by the variety of promotional materials and the convenience of finding suitable promotional tools. The catalog contains banners with the ability to select the desired size, format, type and other parameters. The William Hill Affiliates affiliate program offers a wide range of opportunities for analysing ongoing advertising campaigns. You can track any indicators of interest by selecting the appropriate report output format in your Personal Account.


Base Commission Commission Type Minimum Payment Payment Frequency Payment Method Referral Commission Tracking Software Cookie Length
15% – 30% revhshare, cpa etc RevShare, CPA, Hybrid $5, $200 for wire Monthly Bank Wire Transfer, Neteller, Skrill, Operator Account, PayPal 0.8% – 2% NetRefer Session
Currency EUR, USD, GBP
User Language English, French, German, Italian, Japanese, Russian, Spanish, Castilian
Support Language English
Software Supplier PlayTech
Restricted countries Zimbabwe, Zambia, Yemen, Western Sahara, Wallis and Futuna, Virgin Islands, U.S., Virgin Islands, British, Vietnam, Venezuela, Vatican, Vanuatu, Uzbekistan, Uruguay, United States Minor Outlying Islands, United States, United Arab Emirates, Ukraine, Uganda, Tuvalu, Turks and Caicos Islands, Turkmenistan, Turkey, Tunisia, Trinidad and Tobago, Tonga, Tokelau, Togo, Timor-Leste, Thailand, Tanzania, United Republic Of, Tajikistan, Taiwan, Province of China, Syrian Arab Republic, Switzerland, Sweden, Swaziland, Svalbard and Jan Mayen, Suriname, Sudan, Sri Lanka, South Sudan, South Georgia and the South Sandwich Islands, South Africa, Somalia, Solomon Islands, Slovenia, Slovakia, Sint Maarten, Singapore, Sierra Leone, Seychelles, Serbia, Senegal, Saudi Arabia, Sao Tome and Principe, San Marino, Samoa, Saint Vincent and the Grenadines, Saint Pierre and Miquelon, Saint Martin (French Part), Saint Lucia, Saint Kitts and Nevis, Saint Helena, Ascension And Tristan Da Cunha, Saint Barthélemy, Rwanda, Russian Federation, Romania, Reunion, Qatar, Puerto Rico, Portugal, Poland, Pitcairn, Philippines, Peru, Paraguay, Papua New Guinea, Panama, Palestinian Territory, Occupied, Palau, Pakistan, Oman, Norway, Northern Mariana Islands, Norfolk Island, Niue, Nigeria, Niger, Nicaragua, New Zealand, New Caledonia, Netherlands, Nepal, Nauru, Namibia, Mozambique, Morocco, Montserrat, Montenegro, Mongolia, Monaco, Moldova, Micronesia, Federated States of, Mayotte, Mauritius, Mauritania, Martinique, Marshall Islands, Malta, Mali, Maldives, Malaysia, Malawi, Madagascar, Macedonia, The Former Yugoslav Republic Of, Macao, Luxembourg, Lithuania, Liechtenstein, Libyan Arab Jamahiriya, Liberia, Lesotho, Lebanon, Latvia, Lao People’s Democratic Republic, Kyrgyzstan, Kuwait, Korea, Republic of, Korea, Democratic People’s republic of, Kiribati, Kenya, Kazakhstan, Jordan, Jersey, Jamaica, Israel, Isle of Man, Iraq, Iran, Islamic Republic of, Indonesia, India, Iceland, Hungary, Hong Kong, Honduras, Heard Island and McDonald Islands, Haiti, Guyana, Guinea-Bissau, Guinea, Guernsey, Guatemala, Guam, Guadeloupe, Grenada, Greenland, Greece, Gibraltar, Ghana, Georgia, Gambia, Gabon, French Southern Territories, French Polynesia, French Guiana, France, Finland, Fiji, Faroe Islands, Falkland Islands (Malvinas), Ethiopia, Estonia, Eritrea, Equatorial Guinea, El Salvador, Egypt, Ecuador, Dominican Republic, Dominica, Djibouti, Denmark, Czech Republic, Cyprus, Curaçao, Cuba, Croatia, Cote d’Ivoire, Costa Rica, Cook Islands, Congo, Democratic Republic of the, Congo, Comoros, Colombia, Cocos (Keeling) Islands, Christmas Island, China, Chile, Chad, Central African Republic, Cayman Islands, Cape Verde, Cameroon, Cambodia, Burundi, Burma, Burkina Faso, Bulgaria, Brunei Darussalam, British Indian Ocean Territory, Brazil, Bouvet Island, Botswana, Bosnia and Herzegovina, Bonaire, Sint Eustatius and Saba, Bolivia, plurinational state of, Bhutan, Bermuda, Benin, Belize, Belgium, Belarus, Barbados, Bangladesh, Bahrain, Bahamas, Azerbaijan, Australia, Aruba, Armenia, Argentina, Antigua and Barbuda, Antarctica, Anguilla, Angola, Andorra, American Samoa, Algeria, Albania, Aland Islands, Afghanistan
Type Casino, Poker, Bingo



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