How to drive traffic as an affiliate marketer: what you need to know before starting

Affiliate marketing is built around driving traffic.

The niche has emerged primarily as a mutually beneficial and budget-friendly path for advertisers to attract new customers via third-party content. This gave the companies more reach while the affiliates – an additional reward for creativity.

But even for seasoned affiliates, quality traffic can be a daunting task. It requires an innate understanding of the target audience, market niche, and all the different ways to increase website traffic. 

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In this article, we explore what is website traffic, answer the question of how to generate traffic for affiliate marketing, dive into different strategies, and discover the working methods for driving consistent affiliate traffic in marketing. 


Traffic is just the amount of people who enter an advertiser’s site or click on their product. In affiliate marketing, traffic is driven by affiliates – content creators who cut deals with advertisers to promote their products or services for a material reward. It can be a simple discount, a free product, or even commissions from each sale to a customer attracted via affiliate traffic. 

The usual methods of incorporating affiliate ads into content are unique affiliate links or promo codes. By issuing them to potential clients via an affiliate, an advertiser can track how successful the affiliate was in attracting buyers by knowing exactly which percentage of them came from affiliate traffic. 

Thus, the more targeted and high-converting traffic an affiliate brings to the site, the more sales an advertiser gains. Which, in turn, translates into revenues for an affiliate.  


It sounds nice in theory. However, in affiliate marketing how to get traffic becomes the most important question. One simply cannot rely on the quality of the content alone to drive top-tier traffic that will certainly be converted into sales. 

On the contrary, to increase website traffic is to understand the underlying principles that drive the consumer’s attention and the will to buy. Most often, such decisions are made on an unconscious level and are dictated by innate human preferences. 

For instance, a well-structured and visually appealing design will drive more traffic and sales than a detailed but uninspiring description of a product, even if said product has some unique positive features. 

At other times, the decision to buy may come down simply to online visibility and advantageous ranking. That is, a site in the first place on a search page will automatically bring more clicks and conversions. 



There are a few universal practices affiliates can use to drive quality traffic. They rely mostly on human interactions online and how we perceive content and advertisements. Those can be used to great effect in any campaign if applied properly, with a correct understanding of the niche and the particularity of a certain audience. 

  • Implement Good SEO Practices
    Search Engine Optimization (SEO) is the cornerstone of organic traffic, providing a sustainable and cost-effective means of attracting visitors. Good SEO practices involve optimizing website content to rank higher on Search Engine Results Pages (SERPs). Select a niche for your affiliate business, initiate a blog, and strategically optimize content to achieve favorable SERP rankings. 

  • Create a Blog
    A blog serves as the linchpin of your affiliate marketing strategy, allowing you to establish authority and trust within your chosen niche. Instead of bombarding your audience with product reviews, initiate your blog with informative and engaging content related to your niche. This approach builds a connection with your audience, making them more receptive to your reviews and more likely to follow your affiliate links, ultimately working to increase affiliate traffic.

  • Write Product Reviews
    Crafting comprehensive and unbiased product reviews is a potent method to provide real insights and recommendations to your audience. If possible, personally test the products or services you are promoting to offer authentic experiences. Given that a significant majority of users rely on online reviews before making a purchase, your unbiased review can influence their decisions, leading to increased trust and higher conversion rates – a crucial aspect of affiliate marketing to increase website traffic.

  • Develop Social Media Accounts
    A robust social media presence is non-negotiable for any online business, including affiliate marketing. Utilize platforms like Facebook, Instagram, Twitter, and LinkedIn to build social proof, expand your market reach, foster customer loyalty, and drive additional website traffic. Consistency in your social media efforts is key to reaping the benefits of increased visibility and engagement, contributing to the overall goal of increasing affiliate traffic.

  • Use Banner Ads
    While ads may often be perceived as intrusive, strategically placed and creatively designed banner ads can capture visitors' attention effectively.
    Incorporate banner ads on your website to guide users toward specific pages or affiliate links, aiming to increase website traffic. Mindful placement and thoughtful call-to-actions can mitigate "banner blindness" and contribute to improved click-through rates and ad revenue, ultimately boosting affiliate traffic and conversions.

  • Start Making YouTube Videos
    YouTube provides a powerful platform to showcase your affiliate products and attract a wider audience. The initial investment is minimal – a smartphone or camera and perhaps a script. Optimize your videos and channel using YouTube SEO techniques to enhance visibility. Additionally, embed affiliate links in your video descriptions to seamlessly drive traffic from your YouTube content to your website, significantly contributing to increasing affiliate traffic.

  • Find Niche Groups and Forums
    Engaging with niche-specific groups and forums can be a valuable strategy to attract extra traffic to your affiliate website. Avoid spamming and focus on actively participating in relevant communities where users share an interest in your offerings. Provide context when sharing your affiliate links, offering valuable insights or recommendations related to your niche. Explore opportunities on platforms like Quora, Pinterest, Reddit, and Medium to expand your visibility and attract targeted affiliate traffic.

While established strategies are a great starting point for driving affiliate traffic, one can freely experiment with different paths to the hearts of the people, which is the ultimate measure of marketing success. 

However, for those who begin their affiliate journey, we hope that this article provided enough clarity on what website traffic is and how to generate traffic for affiliate marketing.  

By implementing discussed strategies, you can enhance your online presence, build credibility, and increase website traffic, ensuring overall success.


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