This case is shared on behalf of our partner, 420Team. On the revenuelab side, a manager led the project and proposed a tailored setup: custom retention funnels were aligned and configured for email traffic within the CPA model—a direction we run and develop together with products and partners.As a result, the partner received a setup fully tailored to their audience and operating model. This collaboration format made it possible to test the strategy in real conditions, reduce losses from low-quality traffic, and achieve a conversion rate that exceeded forecasted benchmarks.<h1>Case Stats</h1>Offers: Golden Crown, Gamblezen, Gonzabet GEOs: AU, NZ, DE, AT, CA, NL Launch period: June 2025 Total leads: 76 FTD Average CPA across all GEOs: 250 EUR Average approval rate across all GEOs: ~95% Costs: $3,500 Revenue: $22,000 Net profit: $18,500 ROI: 528% Traffic source: email<h2>A Few Words Before We Begin</h2>Hello everyone,This is the <a target="_blank" rel="" href="https://www.instagram.com/420traffic.team?igsh=MTRyanBsNjFvbmQ0cg==">420Team</a> speaking, and while some in the arbitrage media claim that email marketing is dead, we want to share a case where we earned $18,500 in net profit from email campaigns alone. The conditions provided by <a target="_blank" rel="" href="https://revenuelab.biz/ru">revenuelab</a> played a significant role in this profit. Before we get into the details, let us introduce ourselves to those who have not heard of us.We are 420Team, a young yet highly experienced team working primarily with email campaigns, Facebook, and SEO traffic. Our main focus is gambling and betting for the European market. How can a young team be experienced? The answer is simple: most of our members have been in arbitrage for over five years, even though the team itself was formed only at the beginning of 2024. During this time, we have tested more than 20 different affiliate programs, including direct advertisers.We have been working with <a target="_blank" rel="" href="https://revenuelab.biz/ru">revenuelab</a> for over a year. In that time, the partner has proven itself as a CPA network with a solid reputation and a wide range of offers for different traffic sources. We have no complaints whatsoever. By late spring, our CPA network manager at revenuelab suggested creating dedicated retention funnels tailored to our traffic. That is how this case came to life.<h2>Campaign specifics</h2>We focused our traffic on the Golden Crown, Gamblezen, and Gonzabet offers, as we had previously tested them and knew they delivered stable conversion rates for AU, NZ, DE, AT, CA, and NL. This made it even more interesting to test the new retention strategy with CRM funnels created specifically for traffic from our email campaigns. To give a little spoiler, thanks to these new funnels we reached 50K GGR in the very first month with just 76 FTDs. But let us get back to the case itself.In email marketing, the mailing list is everything. This means it is not enough to simply find, buy, or collect a list — you must also clean it from invalid or useless contacts. For context, at the start we had a fresh database of about 30,000 email addresses. After running it through validation tools, we were left with 24,000. Even then, about 5 percent of the traffic ended up in the trash. This is acceptable but still unpleasant. Without cleaning, the amount of waste would have been much higher.<img src="https://static.revenuelab.biz/uploads/2_1280x770_en_ru_187760c933.png" alt="2_1280x770_en_ru.png" width="1280" height="770">A good validator is as valuable as the mailing list itself. From our experience, we always run the list through two validators (and it proved worth it again in this campaign). We can recommend MillionVerifier and Debounce to anyone struggling to choose a reliable validation tool. They are simple yet effective, and that is all you need for email campaigns. We strongly advise using both, as there are cases when one alone is not enough.For redirects, we used purchased domains integrated into our TDS. We generally recommend using cloaking to further filter out bot traffic. As for SMTP, the most important factor is having clean servers from a reputable provider capable of supplying a clean pool of IP addresses with good sending speed. In this campaign, we used SMTP from Mailgun.<h2>Creatives</h2>In email campaigns, the most important element is the right marketing email template. The player needs to receive clear and truthful information to avoid any misleading content, but it must also be engaging enough to capture attention. Each email should be fully responsive across all devices, with clean HTML code in its layout. Proper localization is equally essential: in this campaign, we used German, French, and English.There is not much more to say about email creatives, as their effectiveness is often built into the nature of the channel itself. People reading such emails are usually “warmer” leads from the start. However, in this case, we were not working with purely standard email sends. <img src="https://static.revenuelab.biz/uploads/3_1280x770_en_5266ec665a.png" alt="3_1280x770_en.png" width="1280" height="770">As mentioned earlier, the new funnels were created by the product retention teams at the request of <a target="_blank" rel="" href="https://revenuelab.biz/ru">revenuelab</a>, specifically for us. The foundation of this retention strategy was an omnichannel approach combining email, SMS, and push notifications, all based on audience segments built using the RFM model.This approach delivered strong results, but it will be easier to illustrate its impact by moving on to the campaign statistics.<h2>Statistics</h2>As you can see, the numbers speak for themselves.<img src="https://static.revenuelab.biz/uploads/4_1280x770_en_ru_9260802a33.png" alt="4_1280x770_en_ru.png" width="1280" height="770">Unfortunately, even with double validation checks and additional bot traffic filtering through cloaking during redirects, about 5 percent of the traffic still ended up as waste — which is frustrating. The reason lies in the offer conditions, which excluded payment for players with multiple accounts or pre-set limits.We have yet to find a way to filter these cases out entirely. However, even with this nuance, the net profit exceeded $18,500. With $3,500 in expenses, that is a 528 percent ROI.In the end, we attracted a substantial number of high rollers and VIP players, which ensured a relatively fast return on traffic costs.We would like to give special thanks to our <a target="_blank" rel="" href="https://revenuelab.biz/ru">revenuelab</a> manager, Alina, for securing excellent conditions along with unique retention funnels. Without these, the profit would have been much smaller, and the results would not have been worthy of a case study.This has been the <a target="_blank" rel="" href="https://www.instagram.com/420traffic.team?igsh=MTRyanBsNjFvbmQ0cg==">420Team</a>, see you at the conferences.*If you have email traffic (or plan to test it), contact your <a target="_blank" rel="" href="https://t.me/Konstantin_revenuelab">revenuelab manager</a> — we’ll tailor the funnels to your source and align terms to your campaign goals.<h2>Comment from revenuelab</h2>The results presented in this case show that even with highly competitive offers and tight timelines, it is possible to achieve strong numbers when strategy and tools are precisely matched to the specifics of the traffic. A crucial factor was the willingness of revenuelab managers to take on part of the optimization process, from securing special conditions to implementing new CRM funnels integrated into an omnichannel approach.For us, cases like this are the result of a well structured system: careful offer selection, optimization of every stage of the funnel, traffic filtering, and ongoing analytics. This approach helps minimize risks, achieve profitability faster, and secure success in the long run.At revenuelab, we believe that maximum results can only be reached when the webmaster and the manager operate as one team. We do more than simply manage a campaign, we constantly search for growth opportunities, test new formats, and help our partners strengthen their positions in the market.This revenuelab and 420Team case is a clear example of how smooth collaboration and a willingness to implement changes can produce excellent outcomes and impressive performance whether you use SEO traffic, email campaigns, or any other source.

Partners working with revenuelab note that the best results come when we operate as one team. We first align goals and expectations, then agree on next steps, and the webmaster acts on the manager’s recommendations. This rhythm—recommendations, quick tests, careful adjustments—outperforms a “strong offer” or the “right source” on their own.Our specialists go far beyond standard consultations. They dive into the specifics of a partner’s traffic, propose solutions tailored to their exact needs, and respond quickly to any changes in circumstances.

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This is an affiliate marketing case study from 420team. How to drive traffic through email marketing.

$18,500 Profit and 528% ROI on email campaigns — A Case Study from 420Team

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This case is shared on behalf of our partner, 420Team. On the revenuelab side, a manager led the project and proposed a tailored setup: custom retention funnels were aligned and configured for email traffic within the CPA model—a direction we run and develop together with products and partners.

Among all verticals, iGaming offers stand out for a reason: they combine high commissions with flexible affiliate marketing payment methods, massive global reach, and player behaviors that naturally support recurring income. Whether you're driving traffic from SEO, paid ads, or content marketing, there’s almost always an iGaming offer that fits.But here's the catch: iGaming isn’t plug-and-play. To succeed, affiliates need more than enthusiasm. You need to understand payout models like CPA, CPL, and revshare, interpret key metrics like LTV and retention, and work with affiliate payment processing systems that are reliable and transparent.In short, working with iGaming offers means thinking like both a marketer and a strategist. Let’s break down exactly how to do that — and how to make these offers work for you.<h2>Offers in Affiliate Marketing: The Basics</h2>At its core, an offer is much more than a simple promotion. It’s a detailed blueprint that outlines the product or service, conversion conditions, acceptable traffic types, geo-restrictions, and the affiliate payment solutions used to reward performance. For affiliates, understanding how these variables interact is essential — because even a high-payout offer can underperform if it’s mismatched with your traffic strategy.When it comes to iGaming offers, the landscape is broad and highly adaptable. Affiliates can work with affiliate programs that pay on a CPA (Cost Per Acquisition) basis — rewarding one-time conversions like first-time deposits. Others prefer CPL (Cost Per Lead) models for capturing registrations or qualified sign-ups. Then there are affiliate hybrid payouts, which combine up-front earnings with long-term commissions through revshare, allowing partners to benefit from a player’s lifetime value.What sets high-converting campaigns apart is alignment: between the offer structure, the affiliate marketing payment methods, and the affiliate’s traffic strategy. For instance, if you're running high-volume PPC traffic, a pay per click affiliate program may not offer the best ROI — but a well-targeted CPA or affiliate hybrid payout model could. Similarly, if your audience has long-term engagement potential, revshare opens the door to sustainable, compounding revenue.Ultimately, a strong offer doesn’t just pay well — it fits your audience, your funnel, and your cash flow expectations. And with the right affiliate payment processing in place, scaling becomes not just possible, but predictable.Payout Models: CPA, CPL, Revshare &amp; HybridAffiliate marketing in the iGaming industry is largely defined by its payment models. Understanding how each one works is critical.<h3>1. CPA (Cost Per Acquisition)</h3><a target="_blank" rel="" href="https://revenuelab.biz/blog/articles/best-cpa-offers">The CPA model pays a fixed sum once</a> a user completes a specific conversion (usually a first-time deposit). It’s ideal for affiliates focused on volume and fast returns. CPA offers are often paired with strict conversion rules, but when optimized well, they deliver consistent affiliate payouts.<h3>2. CPL (Cost Per Lead)</h3>With CPL, the affiliate is paid for simpler actions — like a sign-up, verified email, or registration. While payouts are lower, CPL offers typically convert faster and are excellent for warming up new traffic sources. Some pay per click affiliate programs may also include CPL-style elements for top-of-funnel performance.<h3>3. Revshare (Revenue Share)</h3>This long-term model gives affiliates a percentage of the revenue generated by referred players. Income depends on player activity over time, including retention and lifetime value (LTV). However, it requires patience, as payouts are linked to ongoing user activity and affiliate payment processing timelines.<h3>4. Affiliate Hybrid Payouts</h3>A combination of CPA and revshare, affiliate hybrid payouts are growing in popularity. They offer a smaller upfront payment plus a revenue share. This model balances the risks and rewards and is typically offered to experienced affiliates or those driving consistent traffic.<h2>Key Offer Metrics Every Affiliate Should Track</h2>Before launching a campaign, it's crucial to evaluate the offer using measurable criteria. These metrics help affiliates avoid mismatches and improve ROI:A well-balanced campaign evaluates all these points before sending traffic to an offer. It also helps ensure smoother affiliate payment processing and long-term returns. <img src="https://static.revenuelab.biz/uploads/3_1280x770_eng_28aa8eecb6.png" alt="3_1280x770_eng.png" width="1280" height="770">Types of Offers You’ll Find in iGamingOne of the biggest advantages of working in the iGaming vertical is the sheer variety of offer types available — each with its own perks, challenges, and payout logic. Whether you're a beginner or a seasoned affiliate, there's a structure that can match your style of promotion and desired payment flow.<ul><li>Direct Advertiser Offers</li></ul>These are the holy grail for many affiliates — exclusive deals straight from the operator. They typically come with higher affiliate payouts and better conversion potential, but also stricter brand guidelines and rigorous compliance. You’ll often need to prove consistent volume or have prior results to access them.<ul><li>Aggregator Network Offers</li></ul>These deals are easier to access and great for testing new verticals or GEOs. However, since you're going through a middleman, expect slightly lower affiliate marketing payment methods and potentially more limited control over tracking and support. Still, for many, they’re a solid entry point.<ul><li>Smartlinks</li></ul>Perfect for affiliates running high-volume, mixed-traffic campaigns — especially those working with pay per click affiliate programs. Smartlinks automatically redirect users to the best-matching offer based on GEO, device, and behavior. Fast, flexible, and ideal for testing traffic from unknown or broad sources.<ul><li>Private Deals</li></ul>These are custom offers that usually come into play after you’ve shown good traffic performance. They might include higher revshare, better CPA rates, or affiliate hybrid payouts — a mix of both models. Some payment processing affiliate programs also handle payouts faster and give priority support to affiliates on these types of deals.These are custom offers that usually come into play after you’ve shown good traffic results. They might include things like higher revshare, better CPA rates, or a mix of both. The terms are more flexible, and you’ll often get quicker feedback and more direct support. Some programs also process payments faster and give priority to affiliates on these deals.No matter which route you take, the key to success is alignment: between offer type, traffic strategy, and your operational setup. Make sure the solutions on the table support your business model — whether you rely on rapid CPL flows or long-term revshare earnings. The best campaigns aren’t just profitable — they’re optimized at every level, from click to commission.Risks and How to Manage ThemiGaming offers can be goldmines — but only if you know how to navigate the landmines. Like any high-reward vertical, this space comes with its own set of risks that can drain your profits if left unchecked.<ul><li>CAP limits can quietly strangle your scale. Hit the ceiling mid-month, and your campaign momentum stalls — along with your affiliate payouts. Always monitor cap thresholds and negotiate ahead with your manager. </li><li>Shaving — the silent killer. Some shady networks manipulate reports to reduce your actual earnings. Avoid this entirely by sticking to verified affiliate programs that pay on time and provide transparent, real-time data. </li><li>Delayed payments are especially common with revshare models, where commissions depend on long-term player value. Without a reliable payment processing affiliate program, delays can stretch into months. Choose partners offering consistent affiliate payment solutions and a track record of on-time delivery. </li><li>Geo-restrictions can be tricky. Sending traffic from restricted regions can get your account flagged or your conversions declined. Always double-check geo policies before launching paid campaigns. </li><li>Brand compliance violations are another silent threat. A single non-compliant banner or aggressive landing page can lead to a ban — and with it, the loss of months of affiliate marketing payment methods in commission revenue. </li></ul>How to protect yourself?Start by partnering with a payment processing affiliate program that’s transparent, stable, and clear on expectations. Use tracking platforms with multi-touch attribution and fraud detection. And don’t hesitate to ask hard questions — about affiliate payment processing, conversion audit logs, and payout timelines. In this game, good data and great communication are your best armor. <h2>Conclusion</h2>Mastering how to work with affiliate offers — whether you're dealing with CPA, revshare, CPL, or affiliate hybrid payouts — is essential to long-term success in iGaming. From understanding offer metrics to managing payment logistics and avoiding compliance pitfalls, a professional approach pays off.Ultimately, it's not just about finding offers — it's about working with affiliate programs that pay, offer transparent payment processe, and support your scaling journey with flexible affiliate payment solutions.Whether you’re going after quick CPL leads or testing the waters with revshare, it all starts with understanding the offer — and picking a partner that fits your goals.

In the dynamic world of affiliate marketing, success doesn’t come from luck — it comes from mastering how offers actually work. Choosing the right offer is more than just clicking “Get Link”; it’s a strategic decision that affects payment, campaign stability, traffic optimization, and long-term scalability.Offers are a core part of any affiliate campaign. They determine what you promote, how you earn, and who you reach. If an offer doesn’t fit your traffic or goals, it can make optimization harder and affect your results. A good match, on the other hand, can help things run more smoothly and support steady performance over time.

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Discover how to work with CPA, revshare, CPL, and affiliate hybrid payouts in iGaming. Learn key metrics, payout models, and affiliate payment processing methods in this expert guide.

How to Work with Offers in Affiliate Programs: A Practical Guide for iGaming Partners

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In short, working with iGaming offers means thinking like both a marketer and a strategist. Let’s break down exactly how to do that — and how to make these offers work for you.

<h2>Analytics in affiliate marketing</h2>Traffic arbitrage lives on buying clicks and selling conversions for more than the cost. Two streams flow through each campaign: cash out and cash in. The gap between them is your margin, and affiliate analytics tells you if that gap is growing or shrinking.Clicks pass through many checkpoints before they turn into funded actions. Devices, ad placements, creatives, time zones, and user intent all bend performance. Mapping each branch with precise affiliate tracking converts raw hits into usable knowledge. When reports show a surge in one geo or a slump in another, you pivot at once and protect the spread.Ignoring signals is expensive. You might keep paying for cold inventory while a hidden pocket of warm buyers waits elsewhere. Good analysts stay alert and move spend daily. They let numbers dictate shifts, not feelings.<h2>Why tracking results matters</h2>Every campaign starts with assumptions. Without measurement those assumptions turn into blind bets. Affiliate tracking uncovers truths that theory alone can’t spot, such as a landing page that loads slow on certain browsers or an ad group that peaks only at dawn.Fast feedback loops compound learning. A tiny tweak multiplies across thousands of impressions, lifting margins bit by bit. Performance analytics captures each lift and proves which tweaks deserve scale. The habit of checking dashboards often saves more money than any creative brainstorm.Networks and advertisers also trust partners who back claims with data. Screenshots from leading affiliate trackers make negotiations smoother because both sides see the same figures. When everyone agrees on numbers, deals close faster and payouts rise.<h2>Metrics that matter most</h2>Before chasing vanity stats focus on the handful that steer profit.<ul><li>CPA (Cost Per Action) Cost per action measures how much you pay for each qualified event. Keep it lower than earnings or scale stops.</li><li>CTR (Click-Through Rate) Click through rate shows the share of viewers who tap the ad. High CTR often pairs with good creative fit but watch quality afterward.</li><li>CPC (Cost Per Click) Cost per click reveals how pricey entry is for a given audience. Compare it against EPC to judge traffic value.</li><li>CR (Conversion Rate) Conversion rate covers the jump from click to action. Drops here can signal broken funnels or poor offer match.</li><li>CPL (Cost Per Lead) Cost per lead suits email or app sign-up flows. Rising CPL warns that initial interest is cooling.</li><li>EPC (Earnings Per Click) Earnings per click blends revenue across all clicks. If EPC stays above CPC you stay in profit on that slice.</li><li>Retention Repeat engagement shows lasting user value. Strong retention means back-end upsells become easier and LTV extends.</li><li>ROI (Return on Investment) Return on investment sums total gain against total cost. It frames the campaign’s real contribution to cash flow.</li><li>ROAS (Return on Ad Spend) Return on ad spend narrows focus to media budgets alone. Quick to compute, handy for daily bid rules.</li><li>LTV (Lifetime Value) Lifetime value predicts what one user will spend during the full relationship. High LTV justifies larger upfront bids.</li></ul><h2>How to track performance</h2>Manual spreadsheets break once clicks climb. Modern teams rely on trusted affiliate trackers that stream data in real time. Popular options include:<ul><li>Voluum – cloud setup, fast reporting, clear path analysis</li><li>RedTrack – privacy focused, native bot filters, smooth API hooks</li><li>Binom – self hosted, high query speed, zero sampling</li><li>Keitaro – flexible rule engine, deep split testing, wallet friendly</li><li>ClickMagick – simple interface, quick start, good for small budgets</li></ul>These tools fire postbacks from networks to your dashboard so every click, conversion, and payout lines up. Advanced routing sends different visitors to landers based on device, language, or referrer, improving CR without manual checks. Integrate ad platforms directly and affiliate tracking pixels sync spend with revenue inside one table.Combine tracker logs with Google Analytics or BigQuery exports for deeper mining. SQL joins let you walk paths across sessions, revealing which creatives nurture the longest LTV.<h2>Optimising strategy with data</h2>The traffic arbitrage landscape is evolving at a rapid pace. Advertising channels can lose their effectiveness and later make a comeback, as we saw with email marketing. To maintain momentum and adapt to these volatile conditions, it is crucial to regularly review your strategies and rely on proven principles.Data Relevance and Timeliness A successful strategy is built on facts, not guesswork. Monitor key developments such as the emergence of new platforms, shifts in audience behavior, and algorithm updates. This forms the basis for timely campaign adjustments.A/B Testing and Experimentation Consistent A/B testing allows you to identify high-performing funnels, adapt creative formats, and find the most effective entry points. Experimentation is a powerful tool for reacting quickly to shifts in market demand.Continuous Professional Development The industry demands constant learning. Attending professional conferences, studying industry publications, and engaging with peers not only helps prevent mistakes but also accelerates the discovery of growth opportunities.The Competitive Landscape A strategy does not exist in a vacuum. Analyzing competitors' actions helps you refine your own tactics, whether it's reallocating budgets, replacing offers, or adjusting your geo-targeting and audience segments.Systematic Performance Analysis Scheduled performance reviews enable you to understand which traffic sources generate consistent revenue and which require optimization or replacement. Continuous monitoring of key metrics is essential for making swift decisions and ensuring sustainable profitability.In the long run, success belongs to those who are flexible rather than formulaic — relying on affiliate analytics data and affiliate trackers, adapting their methods to current realities, and investing in expertise. This is the solid foundation for a resilient arbitrage strategy.<h2>Advanced moves for mature setups</h2>To maximize efficiency in traffic arbitrage, it is vital to approach each stage systematically — from offer selection to conversion analysis. Advanced practices enable teams to quickly identify growth opportunities and consistently scale profitable campaigns.1. Funnels: Understanding What Works Together Advanced teams test multiple creatives, landing pages, and offer angles simultaneously. This helps pinpoint which combinations generate the best response and identify exactly where conversion drop-offs occur. The priority is on high-approval offers that are well-suited to the specific traffic source.2. Diversified Traffic Sources Experienced specialists work with targeted traffic from social media, search engines, and ad networks. A dedicated focus is placed on the mobile segment, from in-app advertising to push notifications. SEO and native placements in channels like Telegram and relevant online communities are also actively leveraged.3. <a target="_blank" rel="" href="https://revenuelab.biz/blog/articles/Trackers-in-Affiliate-Marketing-What-is-it-and-How-to-Use">Tools, Tracking, and Analytics</a> Effective affiliate tracking is impossible without the right technology. Specialized platforms, particularly dedicated affiliate trackers, are used for precise end-to-end control and analysis — from monitoring click-through rates and landing page speed to the final conversion. A critical component is leveraging deep affiliate analytics, customizing dashboards to include features like automated alerts for performance drops and filtering by geo, time of day, or device type.4. Leveraging Different Traffic Types Incentivized traffic can accelerate growth (e.g., in the App Store) but must be handled carefully to avoid penalties. "White-hat" traffic from legitimate sources, such as compliant applications and partnership projects, enhances business sustainability and mitigates risk.5. Scaling as a Process, Not Just a Goal Once a campaign becomes consistently profitable, the challenge is not simply to increase the budget but to maintain efficiency at higher volumes. This requires regular audits of funnels, adaptation to new geos or audience segments, and sometimes, delegating roles within the team for more granular process optimization.<h2>Keeping data clean</h2>Regular data verification is the foundation of stable operations. To ensure everything is under control, follow this simple algorithm:<ul><li>Validate: Check daily to confirm that data is being collected correctly. Any discrepancies are best caught immediately.</li><li>Synchronize: Ensure all systems use a unified time zone to eliminate statistical confusion.</li><li>Reconcile: Compare your tracker data with payouts from the affiliate network at least once a month. If the numbers do not align, contact their support with factual evidence.</li></ul>Transparent affiliate tracking builds trust across partners because disputes are solved with logs, not memory. Additionally, setting up automated cloud backups is highly recommended. A single technical error can wipe out weeks of work — a problem that a daily backup completely solves.<h2>Conclusion</h2>Profitable arbitrage relies on reliable numbers, and with clear affiliate analytics, disciplined affiliate tracking, and robust affiliate trackers teams can convert raw clicks into durable revenue. Make metrics your daily checklist, pair tracker logs with business intelligence to see where quality rises or sinks, set automatic bid rules that block junk traffic the instant CPA jumps, adopt cohorts to follow retention, reconcile payouts against tracker totals, and you create a loop where each insight feeds the next test and each sharpened spend thickens margin.&nbsp;Keep this loop spinning to generate compound growth that offsets rising ad costs, cushions market swings, scales effortlessly across channels and geos, builds negotiating power with networks through transparent logs, boosts creative ideation with split test results, monitors fraud with fingerprint checks, and turns traffic arbitrage from a series of gambles into an engine that prints predictable cash flow for steady gains year after year.

Smart partners treat numbers as hard facts. Consistent affiliate analytics flashes red or green lights on every campaign and shows exactly where profit hides and where budgets leak. With precise affiliate tracking you see which geo, device or creative brings real value, catch fraud before it drains spend and shift money toward placements that grow faster than your competition.&nbsp;Data builds confidence: when dashboards update every minute decisions feel less like bets and more like trades, so you can pause a failing ad set the moment CPA spikes, scale a fresh winner before others copy the angle and prove results to networks with screenshots rather than promises. In short, clear metrics turn chaos into a steady climb.

Discover the metrics, tools, and tactics that turn data into profit. Master data analytics and affiliate tracking with revenuelab. for smarter arbitrage decisions.

Data That Pays: Key Metrics for Affiliate Marketing

Data builds confidence: when dashboards update every minute decisions feel less like bets and more like trades, so you can pause a failing ad set the moment CPA spikes, scale a fresh winner before others copy the angle and prove results to networks with screenshots rather than promises. In short, clear metrics turn chaos into a steady climb.

Bookmaker's affiliate program is a type of partnership where the bookmaker acts as the advertiser. It pays commissions to betting affiliates who promote the brand and bring in new players. Typically, these programs pay based on the amount deposited by referred users or for subscriptions to paid event outcome predictions.According to Grand View Research, online betting revenue reached $78.91 billion in 2024, and this segment is expected to be the fastest-growing in the coming years. Gambling Industry News reports that since 2019, the number of online sports betting users has more than doubled — from 60.3 million to 127.8 million in 2024. The online betting market is growing, making this the perfect time to consider joining a bookmaker affiliate program. These companies are generating strong profits and are ready to share them with partners who can bring in engaged, interested players.<h2>The Best Betting Affiliate Programs</h2><img src="https://static.revenuelab.biz/uploads/3_1280x770_8fa890989e.jpg" alt="3_1280x770.jpg" width="1280" height="770">We've put together a list of the best betting affiliate programs for affiliates. Here are the results:<h2>Pinnacle&nbsp;</h2>Pinnacle's affiliate program offers a tiered revenue share model, starting at 30% for the first three months, then adjusting between 25% and 35% based on performance. The program does not offer CPA or hybrid deals. Betting affiliates benefit from timely monthly payments, multi-currency support, and access to marketing tools.<h3>Betwinner&nbsp;</h3>One of the most flexible betting affiliate partners, offering CPA rates from $25 to $120 depending on region and traffic quality. It supports multiple payout models (CPA, RevShare, hybrid) and operates in 40+ countries, with a focus on Asia, the CIS, and Africa.<h3>22bet&nbsp;</h3>This bookmaker’s affiliate program is geared toward the international market and offers RevShare of up to 50%. The site supports 37 languages, including key ones for Europe, Asia, and Africa, and shows consistent conversion rates in developing regions.<h3>Megapari</h3>This platform, with over 2.5 million users, offers up to 40% RevShare, CPA from $50 to $350, and hybrid models (25%–40% RevShare plus CPA starting at $50). Affiliates are provided with marketing materials to support their campaigns. <h2>FatPirate&nbsp;</h2>FatPirate is an international casino and sportsbook operating under a Curaçao license, offering over 6,000 games and crypto payment options. Its sports betting affiliate program provides a 35% RevShare by default, with CPA and hybrid deals available on request.<h3>1xBet&nbsp;</h3>A major betting affiliate partner with a presence in over 60 countries and a daily audience of more than 3 million active players. The affiliate program offers up to 40% RevShare, with CPA and hybrid models available upon request.<h3>Leon</h3>This brand focuses on the Indian and CIS markets. It offers an affiliate program with up to 45% RevShare, CPA up to $500, and hybrid models. Betting affiliates benefit from regular bi-monthly payouts and a wide range of marketing materials.<h3>1Win</h3>An ambitious, sports-focused brand offering a sports betting affiliate program with RevShare ranging from 50% to 60%, CPA up to $250, and a sub-affiliate program with 5% commissions. Affiliates can receive weekly payouts starting from $100.<h3>20bet</h3>An international bookmaker offering a betting affiliate program with up to 45% RevShare, CPA up to $128, and hybrid models. Affiliates get access to marketing materials and benefit from flexible partnership terms.<h3>BitStarz&nbsp;</h3>BitStarz's betting affiliate program offers a tiered revenue share model ranging from 25% to 40%. The program does not provide CPA or hybrid deals. Affiliates benefit from a 30-day cookie duration, real-time tracking, and monthly payments via various methods, including cryptocurrencies. A minimum of three active depositing players is required before the first commission payout. This is our curated list of the top betting affiliate programs. You can use it as a starting point when choosing the right program—or explore further to find the ones that best match your audience and goals.<h2>Types of Betting Affiliate Programs: Bookmaker Types</h2><img src="https://static.revenuelab.biz/uploads/2_1280x770_37eaed43e0.jpg" alt="2_1280x770.jpg" width="1280" height="770"> Before choosing the best bookmaker affiliate program, let’s take a look at the different types available.Licensed operator:<ul><li>A bookmaker that operates legally under a license in the region where it attracts players.</li><li>These bookmakers are generally more trusted by bettors and pose fewer risks for betting affiliates.</li></ul>The downside of working with a licensed bookmaker is stricter rules for betting affiliate programs and oversight from regulatory authorities.Unlicensed bookmaker:<ul><li>These are offshore bookmakers without a local license, often accessible only via VPN or mirror sites.</li><li>Such betting affiliate programs typically offer higher payouts, accept all kinds of traffic, and are open to custom deals.</li></ul>However, since they operate without a license, affiliates risk account blocks or non-payment from the program.Prediction and tipster websites:<ul><li>These aren’t bookmakers themselves, but websites targeting the same audience.</li><li>Their offers can also generate solid profits.</li></ul>To succeed with this type of offer, you’ll need a strong promotional strategy and high-quality content.<h2>How to Choose a Bookmaker Affiliate Program?</h2>We've put together a detailed list of key points to consider <a target="_blank" rel="" href="https://revenuelab.biz/blog/articles/how-to-choose-an-affiliate-marketing-program">when choosing a betting affiliate program</a>. There are seven main factors to focus on: <ol><li>Legality and reputation. Make sure the affiliate program works with licensed bookmakers. Check for mentions of the betting affiliate program on niche forums and aggregator sites to gauge its credibility.</li><li>Payout terms. Review the available models: CPA, RevShare, or hybrid. Confirm the rates—how much they pay per registration, deposit, or as a percentage of player revenue. Pay attention to minimum payout thresholds, payout hold periods, and withdrawal methods (bank cards, crypto, e-wallets).</li><li>Tracking and analytics quality. Top betting affiliate programs provide detailed analytics, including clicks, registrations, deposits, and daily revenue breakdowns.</li><li>Support and account management. Having a dedicated affiliate manager is a big advantage. Check if special terms or custom rates are available as your traffic volume grows.</li><li>Geo and traffic type. Find out which countries the betting affiliate system targets—you’ll need to drive traffic accordingly. Some programs ban incentivized or brand-related traffic, so clarify the rules upfront.</li><li>Tools and creatives. Top betting affiliate programs offer ready-made promotional materials like banners, landing pages, and apps. Check if you can create custom promos or run A/B tests on landing pages for better performance.</li><li>Track record and stability. How long has the sports betting affiliate program been around? Are there public case studies? Reliable programs often partner with well-known betting brands and have a presence at major industry events like SiGMA or iGB Affiliate.</li></ol><h2>Types of Offers in Sports Betting Affiliate Programs</h2> Betting site affiliate programs offer a variety of offer types:Payout for registration and first bet. You earn a fixed amount when a user registers and places their first bet. The payout depends on the geo, traffic quality, and specific offer terms. Ideal for affiliates working with high-volume, high-intent traffic funnels.Commission for qualified players. In this model, the user must complete several steps—such as verifying their identity, making a deposit, and showing activity (e.g. placing bets of a certain amount). Payouts are higher but require deeper user engagement.Subscription offers. Affiliates get paid when users subscribe to a prediction service, newsletter, or install a betting app. This format works well for content platforms, Telegram channels, or mobile-focused traffic.Choose your offer carefully—match it to your traffic type and payout expectations.<h2>How to Verify the Legitimacy of an Online Bookmaker</h2>Legality reduces the risk of account bans, fraud, and payout issues from betting site affiliate programs. Here’s a step-by-step guide to checking a bookmaker’s license: 1. Look for a license. Every legal bookmaker must hold a gambling license.<ul><li>Visit the bookmaker’s official website.</li><li>Scroll down to the footer — licensing details are usually listed there.</li><li>Take note of the licensing authority (e.g. MGA, Curacao eGaming, UKGC, NAB Belarus, etc.).</li><li>Copy the license number for verification.</li></ul>2. Verify the information on the regulator’s website.<ul><li>Go to the website of the licensing authority.</li><li>Look for a section like “Licensed Operators,” “License Search,” “Registry,” or similar.</li><li>Enter the license number or the company name.</li><li>Make sure the license is active and issued specifically to this bookmaker.</li></ul>3. Read reviews and ratings. Even licensed bookmaker partners can have a poor reputation. Use independent sources to check:<ul><li>Affiliate and bettor forums.</li><li>Bookmaker review websites.</li><li>Reddit and Trustpilot.</li></ul>Pay attention to common complaints about the bookmaker’s affiliate program: issues with withdrawals, verification delays, or reduced betting limits.<h2>Payment Models in Bookmaker Affiliate Programs: Top Betting Schemes</h2>Let’s break down the types of payouts sports betting affiliates can earn from bookmaker affiliate programs:<ul><li>CPA. <a target="_blank" rel="" href="https://revenuelab.biz/blog/articles/best-cpa-offers">The Cost Per Action model</a> means affiliates receive a fixed payment for a player’s action—such as registration, first deposit, or first bet. Best suited for publishers running high-volume traffic and rapidly testing campaigns.</li><li>Revenue Share. Also known as RevShare in many bookmaker partners programs. The affiliate earns a percentage of the player’s losses (usually 20% to 50%) for as long as the player remains active. This is a long-term model for those who want to build passive income.</li><li>Hybrid. This model combines CPA and RevShare. For example: $30 per deposit + 20% of the player’s losses. Ideal for sports betting affiliates who want to balance upfront earnings with long-term commissions.</li><li>CPL. The Cost Per Lead model pays a fixed amount for user registration—sometimes even without a deposit or bet. Less common than the other models in affiliate betting programs.</li><li>Deposit-Based Payout. The payment depends on the total amount deposited by the player, closely tied to real user activity. Best for high-quality traffic where every user counts.</li></ul>How to choose the right model in a bookmaker affiliate program? It depends on the kind of traffic you plan to drive. A hybrid model is a good starting point to test what works best for you.<h2>Benefits of Working with Top Bookmaker Affiliate Programs</h2>Partnering with the best betting affiliate programs isn’t just about the money. It’s about stability, control, growth, and having access to resources that actually drive results. Here are the key advantages that set strong bookmaker affiliate programs apart:<ul><li>Timely payouts with no delays or hidden deductions.</li><li>Flexible monetization models: CPA, RevShare, Hybrid, CPL.</li><li>Access to analytics, tracking tools, and ready-to-use promo materials.</li><li>Dedicated affiliate betting manager and responsive support.</li><li>Collaboration with licensed bookmakers trusted by players.</li><li>Opportunities for scaling and negotiating custom deals.</li><li>Clear rules and transparent stats—no shady tricks.</li></ul>Summing up, betting affiliate programs are one of the most profitable segments in affiliate marketing—especially as online gambling continues to surge globally.To earn steadily, it’s crucial to work with trusted bookmaker affiliate programs. They offer clear payout models (CPA, RevShare, Hybrid) and equip sports betting affiliates with high-quality tools. Successful partnerships in the betting space require attention to detail—from choosing the right offer to verifying operator legality and tracking performance.

A bookmaking company (or bookmaker) is an organization that accepts bets on the outcomes of events. These are usually sports matches (like football, basketball, or hockey), but can also include political campaigns or even music shows.Bookmaking is a monetary wager between the bookmaker and the player. If the player's prediction comes true, they receive a payout larger than their original bet. If not, the stake goes to the bookmaker. Both parties know in advance how much they stand to win or lose. The payout is determined by the player's stake and the bookmaker's odds.Like any other brand, bookmakers need advertising. The more players place bets, the higher the company’s profit. To attract new customers, they launch sports betting affiliate programs.

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List of the best affiliate programs in the betting vertical according to our platform version, based on real affiliate reviews.

Best Betting Affiliate Programs List from revenuelab

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Bookmaker's affiliate program is a type of partnership where the bookmaker acts as the advertiser. It pays commissions to betting affiliates who promote the brand and bring in new players. Typically, these programs pay based on the amount deposited by referred users or for subscriptions to paid event outcome predictions.

A common beginner mistake is throwing large sums of money into traffic without understanding how the offer works, who the audience is, and what restrictions apply. As a result, budgets get drained fast, and there’s no profit.To avoid this, every affiliate needs to know how to properly run an affiliate test. Testing means checking how an offer performs on your specific traffic, which creatives and sources convert better, and under what conditions the setup becomes profitable.In this guide, we’ll break down what an offer is, why testing is a must, and how to test efficiently to avoid wasting money and find working strategies that bring stable income.<h2>What Is an Offer?</h2>An offer is a specific deal for users that allows you, as an affiliate, to earn money. In simple terms, it’s a combination of product + conditions + payout for results.Put even more simply, an offer is what you promote. It can be anything — online casinos, sports betting, lottery.Every offer usually includes:<ul><li>A product or service you promote.</li><li><a target="_blank" rel="" href="https://revenuelab.biz/blog/articles/how-to-choose-a-market-top-countries-for-igaming-business">The country or GEO where traffic is allowed</a>.</li><li>The payout model (for registration, deposit, purchase, etc.)</li><li>Minimum requirements for the user (for example, deposit amount or age limit).</li><li>Additional rules (restricted traffic sources, ad limitations, etc.)</li></ul>Example: You find an offer from a partner network for “Casino X.” The terms are:<ul><li>Minimum deposit: $10.</li><li>Only players from Canada are allowed.</li><li>You get $50 for each user who registers and deposits.</li><li>Paid ads from search engines are prohibited — only SEO or PPC allowed.</li></ul>You start working with the offer, run ads, bring in users, and if they complete the required action (registration and deposit), you get paid.Important: Even if an offer looks simple, it won’t always work equally well on all traffic sources. For example, the same casino offer might convert well on Facebook but fail on Push or SEO traffic. That’s why testing is crucial — you need to find the right traffic source and creative combination for each offer.Offers come in different categories — casino, betting, lottery. Your choice depends on your experience and GEO knowledge.<h2>Why Should You Test Offers?</h2>Testing offers is the foundation of successful affiliate marketing. If you skip this step, you’ll likely waste your budget without understanding why there’s no profit. Testing is especially important if you’re new to affiliate marketing and still learning how a specific market works.The goal of testing is to see how an offer performs with your traffic. Even if someone claims the offer converts well, that doesn’t guarantee results for you. Everything depends on your traffic source, audience, GEO, creatives, and landing pages.Example: You run Facebook traffic to a casino offer. You get clicks and registrations but no deposits. Maybe your creatives aren’t engaging, the registration form is complicated, or the offer doesn’t support the right payment methods. Without testing, you won’t know the weak points.That’s why affiliates start small — low budgets, small traffic volumes, minimal bids. This allows you to run an affiliate test on different combinations and quickly understand what works. If you see potential, scale up. If not, change the offer or adjust elements like creatives, landers, or GEO.Testing isn’t a one-time thing. It’s a continuous process. The market evolves, audiences get bored, creatives burn out, and offers change. Without regular testing, you can’t expect stable earnings. Many people try affiliate marketing hoping for quick profits, but without understanding how offers work, it's easy to burn your budget.This is why professionals always begin with small-scale tests instead of dumping big money into unproven campaigns. If you're new and want to try affiliate marketing, testing is the safest way to learn, avoid major losses, and build experience<h2>How to Test Offers Properly</h2><img src="https://static.revenuelab.biz/uploads/2_1280x770_eng_7cc5bfad94.png" alt="2_1280x770_eng.png" width="1280" height="770">Testing offers means checking how a specific offer converts with your traffic. In other words, you launch small traffic volumes and see if it brings registrations, deposits, and profit.The main goal is to understand if the offer matches your audience and traffic source. Even if the product is good, the offer might not work because of the wrong GEO, weak creatives, or an ineffective landing page.Testing helps you find winning combinations and eliminate what doesn’t work, so you don’t waste your budget. Only after successful testing can you safely scale campaigns and increase profit. Anyone who wants to seriously try affiliate marketing should start with small budgets and test every part of the setup step by stepLet’s break down eight key rules for testing offers:<h3>Analyze the Offer and the Product</h3>Never drive traffic blindly. Always ask your affiliate manager for stats — conversion rates, reg-to-deposit ratio, payment methods. Test the landing page yourself, from a phone or desktop. There have been cases where the “Next” button didn’t work, so users couldn’t finish registration — but affiliates blamed the traffic.It’s also important to check which payment options are available. If your target audience uses certain payment methods that the offer doesn’t support, conversions will be low even with good traffic.Test One GEO FirstStart with one market. For example, if the offer is for Canada, run an affiliate test on Canada only. Analyze results, review the data, and only then scale to other GEOs, new traffic sources, or creatives.Launching everything at once is a mistake — you won’t know which element works and which burns the budget.Launch Traffic with Minimum BidsHigh budgets at the start are risky. You don’t know how the offer will behave yet — maybe the creatives or landing page won’t convert, or the audience won’t engage. Low bids help test reactions and conversions with minimal losses. Track clicks, registrations, and deposits from the beginning.Once the setup shows stable results, you can safely increase volumes. But avoid wasting large amounts before that.Scale When You See PotentialIf the offer consistently brings registrations and deposits, gradually increase traffic. Do it step by step to control performance. If the offer shows weak results during testing, don’t delay — switch to another. Sometimes managers will suggest waiting, but stalling only wastes your time and money.Test Different CreativesIt’s critical to rotate creatives, especially with paid social or teaser networks. Different triggers appeal to different users — some react to bonuses, others to low minimum deposits, others to fast payouts. Ask your affiliate manager for proven landing pages that already convert. This saves time and improves your results.Test the Offer Across 6-10 PlacementsNever judge an offer based on one test. It might convert differently across placements, formats, or GEOs. Start by testing the offer in 6-10 low ad positions or less competitive placements — different GEOs, creatives, traffic sources, but without risking top inventory. If the offer shows stable conversions on lower spots, scale it to higher positions or premium traffic.Track Results and Optimize FastAfter launching, don’t just glance at general stats. Look at which specific elements bring results and which waste money. Check key metrics daily — clicks, registrations, FTDs (First Time Deposits), CPA (Cost Per Acquisition), CR (Conversion Rate). If conversions are weak or traffic burns your budget, take action immediately. Test new creatives, landers, or audiences. Sometimes changing the traffic source or bids fixes the issue.The faster you react to weak performance, the less money you lose and the faster you find profitable combinations.Stay in Touch with Your ManagerYour manager is your best information source. They know which GEOs convert, which payment systems work, and how the registration flow looks. Always ask for feedback on your traffic to avoid surprises — sometimes half of your leads get rejected, and you won’t know why without proper communication.These eight rules will help you test offers properly, find your winning setups, and earn higher commissions.Important: Your traffic source affects how you should test an offer. For example, <a target="_blank" rel="" href="https://revenuelab.biz/blog/articles/seo-in-affiliate-marketing">if you drive SEO traffic</a> with the keyword “$5 minimum deposit casino,” but the offer requires a $20 deposit — users won’t register, and you’ll get no conversions. Always make sure the offer matches your audience’s expectations.With paid ads, the user isn’t actively searching for a casino — you’re showing them an offer in their feed. That’s why creatives, headlines, and offer representation are critical. For instance, you can test three casino ads: one highlighting fast payouts, another focusing on low deposit requirements, and the third promoting bonuses. You analyze which creative gets better results and scale that setup.Always consult your affiliate manager. They’ll guide you on the best GEOs and offers for your traffic source.<h2>Conclusion</h2>Affiliate marketing is a real way to earn money by promoting brands. But without understanding how to properly test offers, your results will either be poor or negative. Every experienced affiliate knows — you can’t just pick the first offer, launch traffic, and expect magic. You need to build the process correctly, test every element of your setup, and only then scale your campaigns.Even if someone offers you a “top” offer, that doesn’t guarantee success. The offer might not fit your audience, GEO, traffic source, or user expectations. It’s especially important to consider how different traffic sources work. What converts well on SEO may fail on paid social — and vice versa.To reduce risks and avoid wasting your budget, stick to this simple algorithm:Offer testing checklist:<img src="https://static.revenuelab.biz/uploads/3_1280x770_en_6a6992fe90.png" alt="3_1280x770_en.png" width="1280" height="770">Remember: stable income isn’t built on chaos. It comes from a systematic approach and ongoing testing. The faster you learn to properly test offers, the less money you’ll lose — and the faster you’ll start earning consistently.

Affiliate marketing lets you earn money by driving customers to different brands and companies online. You bring people through your links or ads, and if they complete a target action, you get paid. This action could be a registration, purchase, casino deposit, or application submission. Many beginners choose to try affiliate marketing — no product development needed, just drive traffic and get paid.The affiliate model works across nearly all niches: gambling, sports betting, nutra (health products), finance, mobile apps, dating, and more. But it’s important to understand that not every ad brings results right away. Even if an offer looks attractive, there’s always a risk of burning your budget if you approach it blindly.

How to properly test offers, find winning combinations, and avoid wasting your budget. Tips for beginners and practical examples from affiliate marketing.

How to Test Offers Without Burning Your Budget

In this guide, we’ll break down what an offer is, why testing is a must, and how to test efficiently to avoid wasting money and find working strategies that bring stable income.

SiGMA South Asia 2025, held in Sri Lanka, will be a landmark event for the region's gaming industry, offering access to innovative ideas, startups, and extensive networking opportunities. With the launch of Sri Lanka’s first integrated resort in 2025, the country is becoming a key player in the iGaming industry. As the South Asian market is expected to exceed $7.5 billion by 2028, the event will also highlight key markets like India and Pakistan, showcasing immense potential for growth. All in all, conferences, exclusive meetings, gala dinners, and an unforgettable after-party make SiGMA South Asia 2025 a must-attend event.

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A major event in the iGaming industry that will offer a deep dive into the rapidly expanding South Asian gambling market.


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