Online Gambling Legal Markets to Enter


As the online gambling industry continues to grow, more and more countries are looking to legalize and regulate this lucrative market. One of the first questions that comes to mind for many people is, "Where is online gambling legal?". It's important to note that the legality of online gambling varies from country to country.


It's also essential to be aware of the legal gambling age in each jurisdiction. Different countries have different minimum age requirements that must be met in order to participate in online gambling.


In this blog post, we will explore the top legal markets for online gambling in 2024. From established markets like the UK to emerging markets like Sweden, we will delve into the opportunities and challenges of each market, as well as the regulatory landscape and potential risks involved. Whether you're a player, operator, or investor, this blog post will provide valuable insights into the future of online gambling.

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Countries with an existing legal online gambling market

Legal online gambling markets exist in several countries across the world, such as the UK, Romania, Gibraltar, Sweden, the Philippines, the United States, Canada, Mexico, Italy and Argentina. These countries offer a range of options for players and operators and have established regulatory frameworks that allow industry growth.

- United Kingdom

For many years, citizens of the United Kingdom have enjoyed the thrill and excitement of online casino gambling. The UK Gambling Commission (UKGC) is responsible for setting and enforcing strict standards for this form of entertainment, ensuring that licensed online gaming companies can operate legally in the UK. Gambling and sports are highly valued by the majority of Brits, and there is a strong culture of gambling in the country. Many brands are licensed by UKGC, but they are not necessarily based in the UK. The popularity of Internet casinos continues to grow among the country's avid gambling enthusiasts.

Despite the advantages, it's becoming harder for new companies to enter the UK online gambling market due to tightening regulations by the UKGC. These stricter rules aim to protect players and ensure fair gaming practices, but make it challenging for newcomers to meet standards and operate legally. As a result, the market has become more competitive and challenging for newcomers.


The United States stands out as a major player in the global online gambling market due to its large share of gamblers, with approximately 70% of the world's online gamblers residing in the United States. In recent years, several states have joined others in legalizing both physical and digital gambling, creating new opportunities for players and operators alike. However, even in states where online gambling is not yet legal, many residents still place bets on websites that are licensed by offshore entities/states or "that have offshore licenses". As a result, Americans spend billions of dollars annually on casino gambling, and this figure is expected to continue growing.

- Italy

Italy is home to a well-established and regulated online gambling market. Since 2006, the Italian Gambling Act has provided a framework for licensing and regulating operators in the country. The Amministrazione Autonoma dei Monopoli di Stato (AAMS) oversees the market and ensures player protection and fair gaming practices. Italian players have access to a variety of online gambling options, including casinos, sports betting, poker, bingo, and lotteries, offered by both domestic and international operators. Despite high tax rates on operators, the Italian market continues to grow, driven by the popularity of mobile gambling and the government's efforts to crack down on unlicensed operators, creating a safer and more regulated environment.

In Italy, the online gambling market has flourished under strict regulations and oversight. The Italian Gambling Act implemented in 2006 established the licensing and regulatory framework for operators, overseen by the AAMS. Italian players can choose from a wide range of licensed online gambling options, and mobile gambling has gained popularity. However, high tax rates pose challenges for operators. The government's crackdown on unlicensed operators ensures player protection and upholds fair gaming practices. Overall, Italy's online gambling market offers a diverse and secure environment for players, making it an attractive and thriving market in the industry.

- Sweden

In Sweden, the gambling industry is tightly regulated by the Swedish Gambling Authority, which oversees the implementation of the Swedish Gambling Act, which came into effect in January 2019. This act prohibits any form of gaming that targets the Swedish market without a proper license, making it illegal for operators to offer unlicensed online gambling services in Sweden.

Gambling represents approximately 1% of Swedes' disposable income, with around 60% of the population having gambled at least once in the past year. The Swedish gambling industry provides employment to around 2,500 individuals, with an additional 10,000 employed by businesses licensed in Sweden but operating outside the country.

- Romania

Romania is another popular destination for online gambling operators. The country has been a hub for online gambling since the early 2000s, and it has a well-regulated market. The Romanian National Gambling Office (ONJN) is responsible for issuing licenses and ensuring compliance with regulations.

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It's important to note that the laws and regulations surrounding online gambling vary widely from country to country, so it's crucial to check the legal status of online gambling in your specific location before participating in any online gambling activities.

What countries are going to allow online gambling in the future?

As the world becomes increasingly interconnected in the digital era, countries worldwide are grappling with the burgeoning online gambling market. While numerous nations endeavor to legalize and regulate this industry, it is crucial to consider the landscape where gambling is illegal and its influence on the overall sector's progression. Let's explore what countries are likely to permit legal gambling online in the future and how this will impact the industry as a whole.

- Brazil

Brazil is another country that is expected to legalize online gambling in the future. The country is facing economic challenges, and legalizing online gambling could be a way to generate additional revenue. The Brazilian government has already taken steps to legalize sports betting, which is a positive sign for the online gambling industry.

- India

India is home to more than a billion people, making it a huge potential market for online gambling companies. There are laws on the subject there, but they're over 100 years old, so there's a lot of debate about whether betting is legal or illegal in India. Most consider it a gray market. However, the Indian government is currently working on a new regulatory framework for online gambling, and there are expectations that legal online casinos will be introduced within the coming years.

- United States

The United States is already one of the largest online gambling markets in the world, but several states have yet to legalize online gambling. More states are expected to legalize online gambling, including New York and California. The legalization of online gambling in these states could lead to a massive increase in revenue for the industry.

Final words

In conclusion, the global online gambling market is experiencing rapid growth, poised to generate billions of dollars in revenue in the coming years. It's fascinating to see how various countries have embraced the legalization and regulation of online gambling, paving the way for immense opportunities in this industry. Countries like the UK, Romania, and Sweden have long-established legal markets for online gambling, offering a wealth of possibilities for both players and operators. It's impressive to witness the success and benefits that these nations have reaped from their progressive stance on gambling. 

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However, it's important to consider the question, "Where is gambling legal?". Brazil and India, for instance, are among the countries expected to join the legal gambling market in the future, opening doors to even greater opportunities for industry expansion. As the landscape continues to evolve, companies must stay abreast of the latest trends and be prepared to tap into emerging markets, maximizing their potential for success.


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