Perhaps, the best profitability indicator of the iGaming industry is its revenue. So how big is the gambling industry?
Worldwide statistics show that 26% of people on Earth regularly gamble (1,26 billion people). Another interesting fact is that 4.2 billion people gamble at least once a year.
Despite the fact that casino dominated land-based sector of the market, betting was the most lucrative niche in the online segment in 2019.
How much money do people around the world spend on gambling in one year?
Speaking about GEOs where spent per player sum is the highest, Australia takes the first place. In Australia players spend an average of over $900 a year on gambling. Second place takes Singapore, which legalized gambling relatively recently – $890 spend per player yearly. Americans only get third place – $505 per player. Next is Ireland and its $490 per player. The UK encloses this top. The country where both offline and online gambling are fully legalized players spend $377 yearly.
All data presented above demonstrate that the gambling industry is one of the most dynamic and fast-growing industries in the world nowadays.
Australian gambling statistics
There is no doubt that Australia is one of the most promising GEO for gambling. So there is a few useful facts about the target audience:
- Australians are very competitive (even more competitive than the above-mentioned Americans). Online casinos generate circa $2 billion ($1,300 per person) annually.
- The population of the country is 25.6 million. 11,7 million of them are Facebook users. So using FB apps can be very profitable.
- The average monthly income of citizens is 4-5 thousands AUD.
- Surprisingly, the most popular games are not slots, but various card games.
- The government is actively fighting illegal online casinos. ACMA quickly blocks most of the illegal online casinos.
- About 80% of all Australian traffic is mobile. The most popular sources are Google, Facebook, YouTube, and Instagram.
- Currently, the value of the Australian market is estimated at more than $150 billion.
The features of Canadian gambling target audience
Canada is the second largest country in the world, but not the largest in terms of population. The official languages are English and French, so you should know which language is spoken in the region which you want to start working in.
- Almost 80% of Canadians gamble.
- The average player is between 30 and 36 years old.
- 76% of players treat gambling as harmless entertainment.
- Only 3,2% of respondents are gambling addicted.
- 82.4% of online players are men, 17.6% are women.
Gambling statistics in the US
The iGaming industry in the US is now estimated at $261 billion. There are now 1.8 million people working in gambling. The revenues of the gambling sector have been steadily increasing since 2010. The largest gambling centers are Las Vegas and Atlantic City.
Online casinos are especially popular today due to the development of computer and information technologies. Pandemic also has played a big role in the boost of online gambling in 2020.
Today, 88% of the US population uses the Internet. Keep in mind that 68% of them use mobile internet.
It’s important to note that the federal government isn’t a major regulatory authority in the US. The point is that each state has its own iGaming regulatory policy.
Americans are one of the most competitive nations in the world. It can be said that this is a characteristic that is transmitted from generation to generation. Their “positivity above all” mentality allows them to easily spend small (and sometimes weighty) sums of money and continue playing.
The average wage in the United States is $900+ per week.
So it’s just another indicator showing that Americans are a great target audience for gambling.
UK. Casino demographics & statistics
The UK gambling market is steadily growing. In 2018 the revenue of the gambling industry was estimated at £14.9 billion. Studies show that 32% (⅓ of the whole population!) british people gamble at least once a week.
It is important to note that online-gambling is completely legal in this GEO.
The gambling market is regulated by the UK Gambling Commission. The regulatory authority monitors all online casinos, blocks illegal operators and issues new licenses.
The UKGC license is highly valued all over the world because this license is pretty hard to get. The point is that UKGC makes high demands to all operators to protect the interests of all British players.
According to the UKGC standards, all operators are obliged to audit their activities on a regular basis. In addition to this, licensees must also comply with all specifications of the regulatory authority. What is more, operators are also required to restrict access to their websites to gambling addicted players. UKGC insists that operators must inform all players about negative gambling influence and opportunity of self-exclusion.
Proceeding from the UKGC 2018 studies’ results:
- 46% of respondents have gambled at least once in the last 4 weeks since the survey was conducted.
- 32% of British citizens gambled the previous month.
- 55% of players gambled on their mobile phones. In 2017, this number was 51%.
- Only 0.7% of respondents are gambling addicted.
- 23% of players bet on sports.
What Macau is famous for?
Gambling is strictly prohibited in China, however this prohibition does not apply to Macau. Over time, the city has become one of the largest gambling centers in the world. In 2018, the net profit from gambling was $38 billion. The Macau Gaming Inspection and Coordination Bureau acts as the regulator of the gambling sector in this area.
There are currently 38 casinos in Macau, including gambling establishments of really big players such as Wynn, Sands and Melco Crown.
Sports Betting Statistics
There is no doubt that Asia is a leader of offline betting. In 2019, the value of this segment increased from €18.3 billion to €20.3 billion in this region. Now its share of the world market is 59.2%.
Europe took the second place, with a share of €9.2 billion (26.5%)
The third place went to North America and its €2.4 billion (6.7% of world market share).
There are absolutely different figures in online betting. Europe has the leadership in this segment. In 2019, Its income was €8.6B and the total share of the online betting market was 48%.
The share of online betting in Asia fell by 2.4% to 39%. In 2019, the Asian part of the continent earned €7.8 billion.
In 2019, the offline segment of betting increased by 4.1%, and the online segment – by 8.5%. Total gambling revenues increased by 4,3%. Overall, in 2019, the online segment growth was much more promising than offline.
The growth trend of the online market is well visible in 2021. Recent lockdowns all over the world have shown that online gambling has more development perspectives. Online is the future. So the best confirmation of these words is the fact that 30% to 80% of players depending on a country have gone online.
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