Africa and China leading the way: adjoe and Statista have released an index of mobile games for 2021

In 2021, competition among mobile game developers intensified more than ever. There is a constant race between them for revenue growth and user retention. The Adjoe and Statista teams have compiled ratings of the most successful apps in 2021 by GEO, gender, and age of users. Here is some general information on Social Casino apps and users. Visit Adjoe to find more detailed information and check out other categories

Greece: the monopoly market

Greece, located in Southern Europe, has a population of almost 11 million people. The first gambling establishments appeared in the country at the beginning of the 20th century, and almost all types of gambling are currently allowed. However, the progress seen in the gambling industry there only began very recently, with the Greece government having to develop the industry because of the difficult economic situation they found themselves in a few years ago. Greece saw a way to increase tourism by trying to attract people interested in gambling.

Slovenia: the stable market

Slovenia, a country in Central Europe, has a population of 2.1 million people. It has been a member of the European Union since 2004. With practically no restrictions on gambling, Slovenia is an attractive GEO for gambling ad traffic.Moreover, almost all types of gambling are allowed on the country’s territory, which has online casino sites and over 10 land-based casinos. The Internet connection speed here is as good as in the rest of Europe, with 80% of players in the country choosing online forms of gambling.

Top Online Casinos in Hungary

Hungary is a country in central Europe with a population of almost 10 million. The government had successfully legalised almost all forms of gambling a long time ago. The legislation strictly regulates both online and land-based casinos activities.

The gambling industry statistics

There is no secret that it is necessary to have an analytical mind and to be informed about all the latest events and gambling news if you really want to succeed in the gambling industry. Or, at the very least, you have to be incredibly lucky! Unfortunately, this gift is not available to all of us so cold calculation often is the most reliable way to succeed in this business. We have decided to collect and organize all the information on this lucrative niche and share it with you.

7 steps to make Google Ads advertising even more effective

Google Ads is a great platform for ad campaign management, but when it comes to the detailed setup and customization of the platform, it can take considerable time. Check out 7 ideas on how to promptly set up a Google Ads campaign and have an efficient ad running in no time.

Particular features of working with different GEOs

It’s widely popular to work with a number of different GEOs at the same time, especially when the GEO you’re working with is already showing good conversion rates. But what is the best way to adapt your advertising campaign for each of them? Read about the most efficient strategies for working with several GEOs.

7 strategies for scaling up Facebook ad campaigns

There is a number of different strategies for scaling up high performing Facebook ad campaigns, and each one has its own specifics. Meet the basic strategies which you can use for scaling up almost any of your ad campaigns.

How to increase CTR in context advertising?

Contextual advertising is one of the most effective ways to increase website traffic today. In the previous article we mentioned the main contextual campaigns strategies. Today we are listing 5 useful features to help you to increase contextual advertising CTR.

How to increase website traffic?

How to increase traffic to the website? While there are more and more strategies describing how to attract the target audience to your website, the basis remains the same. And despite the vertical you’re working with, there is a number of ways to attract traffic when working with the top traffic sources. So what are the main strategies of traffic generation?

Traffic arbitrage: webview apps

Webview applications are becoming more and more popular option for traffic arbitrage in the gambling vertical. Such an option guarantees several advantages at once, when compared with classic advertising campaigns.