The overall income of traffic arbitrage specialists depends on how thoroughly was the arbitrage strategy tested. But what are the most common ways of testing such strategies and what are the most common mistakes?

It’s widely popular to work with a number of different GEOs at the same time, especially when the GEO you’re working with is already showing good conversion rates. But what is the best way to adapt your advertising campaign for each of them? In this article, we'll be looking at the most efficient strategies for working with several GEOs.

There are a number of different strategies for scaling up high-performing Facebook ad campaigns, with each one having its own specifics. Read on to learn the basic strategies you can use to scale up almost any of your ad campaigns.

Contextual advertising is one of the most effective ways to increase website traffic today. In the previous article we mentioned the main contextual campaign strategies. Today we are listing 5 useful features to help you to increase contextual-advertising CTR.

How to increase traffic to a website? While plenty of strategies have been described on how to attract the target audience to your website, the basics remain the same. No matter what vertical you’re working with, there are a number of ways to attract traffic when working with the top traffic sources. So what are the main strategies to generate traffic?

Webview applications are becoming a more and more popular option for traffic arbitrage in the gambling vertical. This option guarantees several advantages that classic advertising campaigns fail to provide.

Certain countries have embraced gambling more enthusiastically than others, establishing themselves as hubs with casinos for avid bettors. Below are the top 10 gambling countries with casinos and gaming venues, which have become deeply ingrained in society.