France is a state in Western Europe with 67 million people and the capital Paris (2.16 million inhabitants), famous for its wine and cheese. Tourists are attracted by the historical sights and recreation places on the south coast. Although the government strictly controls casinos in France, it doesn’t affect the popularity of gambling. On the contrary, more and more people are getting involved in this activity.
The revenue generated by the iGaming sector serves as a measure of its success and financial viability. How significant is the scale of the gambling industry?
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Google Ads is a great platform for ad campaign management, but when it comes to the detailed setup and customization of the platform, it can take considerable time. Check out 7 ideas on how to promptly set up a Google Ads campaign and have an efficient ad running in no time.
Unlike the rest of European countries, online gambling in Germany is a matter for state regulation and as for today, the only licensed online gambling sites are licensed in Schleswig-Holstein, but are available to all German players. However, the German gambling market continues to thrive despite regulatory challenges and the 3 core categories of Germans’ online gaming preferences are sports betting (38%), casinos (34%) and poker (24%). When it comes to betting, the most popular sports are football, horse racing, basketball, tennis and ice hockey. The most popular casino entertainments are slots, blackjack, roulette, scratch cards and various video slots for novices and seasoned fans.
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Facebook has announced two updates to increase its ad inventory: ads in the Groups tab and multiple text optimization. What should you know about these novelties?
The overall income of traffic arbitrage specialists depends on how thoroughly was the arbitrage strategy tested. But what are the most common ways of testing such strategies and what are the most common mistakes?
Google has announced a new update to Google Ads gambling and games policy will see the light before the end of the month. New adjustment will allow running gambling adverts through the platform in Colombia, Kenya and Nigeria, and expand the range of US states in which it’s allowed to promote betting services.
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It’s widely popular to work with a number of different GEOs at the same time, especially when the GEO you’re working with is already showing good conversion rates. But what is the best way to adapt your advertising campaign for each of them? In this article, we'll be looking at the most efficient strategies for working with several GEOs.
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There are a number of different strategies for scaling up high-performing Facebook ad campaigns, with each one having its own specifics. Read on to learn the basic strategies you can use to scale up almost any of your ad campaigns.
1. Online gambling has been legalized in Switzerland since 2017 (only winnings exceeding $1 million are taxable); 2. The overall number of internet users in Switzerland exceeds 90% of the population. And over 70% use mobile internet on a regular basis; 3. Switzerland ranks 19th in the list of countries in terms of the highest GDP and 3rd in terms of the income level of the population; 4. The most popular social network is Facebook. Instagram, Telegram and French SkyRock are following.
Contextual advertising is one of the most effective ways to increase website traffic today. In the previous article we mentioned the main contextual campaign strategies. Today we are listing 5 useful features to help you to increase contextual-advertising CTR.
How to increase traffic to a website? While plenty of strategies have been described on how to attract the target audience to your website, the basics remain the same. No matter what vertical you’re working with, there are a number of ways to attract traffic when working with the top traffic sources. So what are the main strategies to generate traffic?
Webview applications are becoming a more and more popular option for traffic arbitrage in the gambling vertical. This option guarantees several advantages that classic advertising campaigns fail to provide.
