The gambling industry attracts more players every year. But some countries have a bigger gambling culture than others and have a greater number of potential players. In this overview, we talk about the countries where gambling is the most popular.
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In 2021, competition among mobile game developers intensified more than ever. There is a constant race between them for revenue growth and user retention. The Adjoe and Statista teams have compiled ratings of the most successful apps in 2021 by GEO, gender, and age of users. Here is some general information on Social Casino apps and users. Visit Adjoe to find more detailed information and check out other categories
Since 24th February in solidarity with Ukraine international companies are ceasing work with Russia and Belarus. Leading world companies in the iGaming industry around the world withdrew betting campaigns on Russian sports events, ceased operations and suspended all business partnerships with bookmakers in the Russian Federation. We publish a full list of companies that have left the Russian market.
Topic: Push and Pops trends in iGaming 2022: RichAds and SiGMA expert insights Date and Time: February 24, 15:00 GMT Presenters: Anastasia Kazakova, RichAds Head of Customer Success & Oliver de Bono, CSO at SiGMA
Greece, located in Southern Europe, has a population of almost 11 million people. The first gambling establishments appeared in the country at the beginning of the 20th century, and almost all types of gambling are currently allowed. However, the progress seen in the gambling industry there only began very recently, with the Greece government having to develop the industry because of the difficult economic situation they found themselves in a few years ago. Greece saw a way to increase tourism by trying to attract people interested in gambling.
Slovenia, a country in Central Europe, has a population of 2.1 million people. It has been a member of the European Union since 2004. With practically no restrictions on gambling, Slovenia is an attractive GEO for gambling ad traffic.Moreover, almost all types of gambling are allowed on the country’s territory, which has online casino sites and over 10 land-based casinos. The Internet connection speed here is as good as in the rest of Europe, with 80% of players in the country choosing online forms of gambling.
Hungary is a country in central Europe with a population of almost 10 million. The government had successfully legalised almost all forms of gambling a long time ago. The legislation strictly regulates both online and land-based casinos activities.
France is a state in Western Europe with 67 million people and the capital Paris (2.16 million inhabitants), famous for its wine and cheese. Tourists are attracted by the historical sights and recreation places on the south coast. Although the government strictly controls casinos in France, it doesn’t affect the popularity of gambling. On the contrary, more and more people are getting involved in this activity.
The revenue generated by the iGaming sector serves as a measure of its success and financial viability. How significant is the scale of the gambling industry?
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Unlike the rest of European countries, online gambling in Germany is a matter for state regulation and as for today, the only licensed online gambling sites are licensed in Schleswig-Holstein, but are available to all German players. However, the German gambling market continues to thrive despite regulatory challenges and the 3 core categories of Germans’ online gaming preferences are sports betting (38%), casinos (34%) and poker (24%). When it comes to betting, the most popular sports are football, horse racing, basketball, tennis and ice hockey. The most popular casino entertainments are slots, blackjack, roulette, scratch cards and various video slots for novices and seasoned fans.
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Facebook has announced two updates to increase its ad inventory: ads in the Groups tab and multiple text optimization. What should you know about these novelties?
The overall income of traffic arbitrage specialists depends on how thoroughly was the arbitrage strategy tested. But what are the most common ways of testing such strategies and what are the most common mistakes?
