This case is shared on behalf of our partner, 420Team. On the revenuelab side, a manager led the project and proposed a tailored setup: custom retention funnels were aligned and configured for email traffic within the CPA model—a direction we run and develop together with products and partners.

In short, working with iGaming offers means thinking like both a marketer and a strategist. Let’s break down exactly how to do that — and how to make these offers work for you.

Data builds confidence: when dashboards update every minute decisions feel less like bets and more like trades, so you can pause a failing ad set the moment CPA spikes, scale a fresh winner before others copy the angle and prove results to networks with screenshots rather than promises. In short, clear metrics turn chaos into a steady climb.

Bookmaker's affiliate program is a type of partnership where the bookmaker acts as the advertiser. It pays commissions to betting affiliates who promote the brand and bring in new players. Typically, these programs pay based on the amount deposited by referred users or for subscriptions to paid event outcome predictions.

In this guide, we’ll break down what an offer is, why testing is a must, and how to test efficiently to avoid wasting money and find working strategies that bring stable income.

In this guide, we’ll show you how to buy quality traffic and which top traffic sources can bring in the highest commissions with the lowest ad spend.

Scaling successful iGaming campaigns is the goal of any affiliate. Many start small and grow their operations into stably profitable machines. The key isn't just launching campaigns; it's understanding when and how to leverage what's already working. Scaling isn't about reinventing the wheel; it's about using proven approaches to reach a new level.

In this step-by-step guide, we’ll walk together through the full process of launching a performance-driven campaign: from choosing the right offer and setting up tracking, to running traffic and optimizing for results. Let’s break it down, simplify the chaos, and help you launch with confidence.

Traffic affiliation is divided into three main types based on the degree of compliance with platform rules and ethical methods. Each approach has its own characteristics, risks, and potential profitability, which are important to understand when choosing the right strategy.

Imagine not just selling your time at work, but investing your efforts into creating a continuous cash flow. This is exactly the opportunity that RevShare offers, a payment model that transforms every attracted client into a source of long-term income.

How to choose an affiliate network? Start by understanding how CPA networks operate. Pay close attention to their reputation, verticals, payment models, traffic sources, and GEO coverage. We’ll break down each of these factors in more detail below.

The affiliate marketing glossary is made for those who drive traffic to online casinos, sportsbooks, and other iGaming verticals. Whether you're a solo media buyer, part of a performance agency, or an affiliate manager building your first campaign, these 25 terms will help you navigate offers, networks, and compliance confidently.

Traffic is only as valuable as the precision with which it’s routed. For teams operating in iGaming, redirection has evolved from a shady workaround into a sophisticated growth lever when used correctly. This article breaks down how redirect traffic actually works, the platforms that are worth your ad, and which sources are better left behind. Whether you're optimizing for earnings per click (EPC), compliance, or pure volume, understanding the logic and layers behind redirection can mean the difference between consistent profit and wasted budget.

Anti-fraud systems have become a necessary tool for modern gambling businesses. Detecting and preventing fraud helps maintain profitability and a fair gaming environment.

Ad banners are a critical component of digital marketing. Creating quality banners on the fly and even on a constrained budget can make a difference between a successful marketing bid and a lagging, wasteful campaign. But now the Internet is ripe with offers of different platforms and tools that help create effective ads. In this article, we will explore how to create a banner for marketing campaigns and try to answer the question of what capabilities each free banner maker brings to the tables. 

Affiliate traffic arbitrage is a fast-moving, competitive world where teamwork can make all the difference. When professionals join forces to drive traffic and promote offers, they form affiliate teams — groups where different talents come together to reach shared goals. In this guide, we’ll explain what affiliate teams are, why they’re important, and highlight some of the top-performing teams in the industry today.

PWA apps are a convenient tool for attracting users without downloading from the store, but players are increasingly turning away from aggressive design. Flashing banners, loud music, unrealistically large winnings, excessive slang in creativity - all this is no longer attractive, but rather annoying. Conversions drop, apps get banned, and buyers lose profits. In this article, let's understand how to adapt the design to new requests and make apps work again.

An agency ad account is a distinctive advertising account that offers organizations, agencies, and marketers supplementary tools and capabilities that are not accessible in traditional ad accounts. These accounts provide you with priority assistance, exclusive advertising resources, and higher expenditure restrictions, all of which are intended to simplify the management of large-scale advertising campaigns.

A high-quality landing page and good ROI metrics are key to future success. Therefore, it is essential to approach its development with particular attention, as not every landing page borrowed from a competitor will deliver the desired results. In such cases, it is wiser to adapt a preferred landing page to meet specific needs, taking into account the particularities of the upcoming marketing campaign.

Suno AI is an innovative neural network designed to empower users in creating music effortlessly with artificial intelligence. Developed by a team of experts from Meta, TikTok, and Kensho, Suno AI offers a wide range of tools that allow anyone—from hobbyists to seasoned professionals—to generate high-quality music in various genres simply by providing text-based descriptions. Its mission is to make music creation accessible and diverse, giving users the ability to produce songs and instrumentals without any technical music production skills.