Category: Best Casino Affiliate Programs 2022| List Of Top Online Gambling Affiliates
As of today, it is challenging to imagine the development of the gambling industry without strong casino partnerships with leading brands. Numerous online providers offer online casino affiliate programs to build these partnerships and promote gambling platforms. Read our comprehensive guide and learn how to become a casino partner as well as what types of earnings with online casino programs are available on the market today.
What Is An Online Casino Affiliate Program
Affiliate, or as they are also called associate programs, are marketing programs where affiliate earns profit by using their websites to bring traffic and advertise an online gambling website. In 2022 the amount of active online wagering platforms is quite impressive and it is difficult, especially for newly launched casinos to stand out among their competitors. Thus, online casino programs are targeted at promoting these casinos and enlarging their customer base. As gamblers are becoming pickier and pickier when it comes to the choice of the right casino, it is crucial for gambling operators to allure potential customers as often as possible by all means.
How Does It Work
Affiliates (website and social media platforms owners) feature ads, links, and other content forms to promote a certain gambling platform and in return, they receive a share of the obtained revenue. This revenue is determined based on the number of clicks on the posted links and players referred to the gambling site. It often happens that affiliate companies have a previous experience in casino operation or are deeply involved in the gambling industry overall, thus they provide high-quality services and impressive casino profits.
Best Casino Affiliate Programs
Over the last years, the affiliate marketing industry has become worth millions of dollars and it is not slowing down. There is a great variety of companies that offer such services and promise to increase online casino traffic. Consequently, to make things easier for you, below we compiled the list of the best casino affiliate programs in 2022. Top promotional materials, effective marketing tools, and qualitative content development are awaiting you. Compare the options and select the platform that is the most suitable for you and your online casino.
How We Rate Them
Prior to presenting to you the list of the leading online casino programs, our team of professionals is thoroughly testing multiple companies to make sure that every angle of the successful partnership will be covered with no further complications. It means that we carefully study each platform according to several criteria. Read about these criteria in more detail below to see for yourself if you can trust our choice.
Fast Payments
Before including a certain program in the list, our experts check in detail the variety of payment methods, speed of transactions, required payment frequency, and commission rates as they vary between affiliate companies. We pay close attention to the conditions of the revenue-share agreement period and check if all the conditions will be satisfactory for both parties. It is our priority to make sure that there will be reasonable fees and no delays in revenue-share payment and the percentage will be fair. As a rule, the online casino and affiliate company negotiate the percentage and the range is usually within 5%-50%.
Cookie Lifespan
Cookies are an integral part of a successful casino affiliate program. As cookies are stored on the players’ computers, online gambling platforms use them to monitor the flow of potential customers that were referred from the affiliate channel. Thus, it is our task to make sure that the affiliate company sets a reasonable cookie lifespan. Usually, cookies have a 30-day limit. Some companies offer a 45 or 60-day period. Unluckily, there is no such thing as an unlimited lifespan, but by choosing one of the above-provided options, you can rest assured that you will get the longest cookie-lifespan deal.
Type Of Commission
Typically, commission depends on the duration of the cooperation between the casino and the affiliate. The longer the working period, the higher the commission rate. Our team carefully checks whether the affiliate company sets a commission in the form of a percentage or a certain currency amount for each click. Besides, we check whether the commission is being accepted in cash payments or store credit. The average casino affiliate program commission rate is 5%-35%.
Accepted Traffic
The last but not the least criterion is accepted traffic. As online casinos refer to affiliates for increased traffic specifically, it is important to present those platforms that can guarantee constant customer flow to the casino website. Accepted traffic is a defining factor of not only the affiliate partner’s trustworthy reputation but also its effectiveness in the first place.
Different Types Of Earnings With Online Casino Programs
Best online casino affiliate programs provide a great opportunity to turn a creative output into real money. It is essential to support a transparent payment system in place if you as an affiliate are willing to successfully operate on the market. Luckily, there are four main types of payment schemes that are commonly adopted by modern affiliate platforms.
Revenue-Share
If the online casino and the affiliate company enter the revenue-share-based agreement, it means that the latter receives an income in the form of a percentage of player’s lifetime losses or, in other words, casino’s revenue that was generated by the number of referred gamblers. This payment model is a win-win for both parties, as the affiliate receives a lifelong income and they are also highly prompted to bring more traffic to the online casino website which is beneficial for gambling operators. Generally, with trustworthy and reputable affiliates, the revenue share can be around 50% and there will be no negative carryover.
CPA
Cost Per Action model implies that the commission is earned by the affiliate platform every time a certain action is taken by the player. It must be the action the gambling platform deems fit – completing the registration, watching a tutorial video, topping up a gambling account, or playing a particular slot or table casino game. As of now, this model is used by online casino affiliate programs the most often.
CPL
Cost Per Lead payment model is used in affiliate programs infrequently. The affiliate is getting a commission for every converted lead it creates. In other words, the payment is made for every player who registers with the casino or downloads software. Nowadays, this payment scheme is not so commonly used because a lot of companies are trying to get paid more by applying questionable methods for finding and reporting leads.
Mixed Models
Mixed or as it is also called the hybrid model is a profitable blend of both CPA and revshare or more customized options. It is a great chance to create the best deal that will satisfy all the needs of both a gambling platform and an online casino affiliate. For example, the payment may consist of a set price per player plus some percentage of the general revenue share.
How To Become An Online Casino Partner
As was stated earlier, the affiliate is a company or simply someone who assists the casino in enlarging its customer base. When you sign up as an affiliate you will get the tracking link that will allow you to monitor the gamblers’ activity that joined the wagering website through this link. That is the simple approach that enables the operator to determine affiliate’s commission rate and generated by each gambler revenue. Below we outline the main steps you need to take to enter a gambling partnership.
Start A Blog
To stand out in the strong competition, you need to provide information about your services professionally. Creating a niche website will be your first step. Small websites are easy to build, and maintain and are more convenient to bring traffic in a short period. Create a site with a simple design, distinct functionality and optimize it.
Create Content
Fill your blog with qualitative and relevant content, so that online casinos can easily review your website and find all the necessary information related to marketing strategy and tools you offer. Research and use keywords to build a series of strong posts and attract more audiences. Your website and its content need to be SEO-focused so that your chances to reach the first page of search engine results will be higher. It is recommended to find freelance writers or hire specialized copywriters that will provide you with topic-related articles that will allow you to enter casino affiliate programs more easily.
Build Your Audience
At this stage, it is important that the content is not only SEO-focused but is also targeted at a certain audience, casino gamblers specifically. To allure more visitors, provide short but informative articles that will briefly but efficiently describe certain casinos and their gambling options. Use popular keywords that will help readers to focus on the information they are seeking. The main factors that will allow readers to get to your CTA are influential language and the exclusiveness of the provided info.
Sign Up For Some Program
If none of the casinos have reached you yet, you can sign up for one of the casino affiliate programs yourself. First, find a licensed casino that is supervised by the official gaming commission. At the bottom of the casino homepage find the “Affiliates” section. As required, fill in the application and submit it. Once you have been accepted, you will receive your casino affiliate ID and credentials for login. If you feel confident, you can join several affiliate programs to target a bigger audience.
Take Your Profit
As soon as you entered the affiliate program and developed the proper marketing strategy, negotiate with the online casino on the subject of the payment model. Determine solid commission fee, payment method, and cooperation period. Remember, the more links you have, the more players will likely join the casino which will significantly increase your profit.
Online Casino Programs Best Practices
Casino affiliate programs can become a great way to yield your online casino income. However, due to the large competition, affiliate marketing companies are up to the challenge, so they need to apply various practices to stay on top of the gambling industry.
Here we present the most effective practices:
- Establish a measurable marketing plan.
- Build the affiliate network on your own to have more control over programs.
- Reach to credible social media influencers who will produce relevant content to be able to resonate with the target audience.
- Ensure the transparent application as well as a screening process.
- Optimize your application by using SEO, so it is easier for affiliates to find it.
- Determine clear terms and conditions for affiliates to comply with.
- Provide competitive commission rates.
- Be aware of the affiliate fraud signs.
- Keep track of the success of your affiliate program regularly.
What Is Sub-Affiliate Gambling Partnership
Sub-affiliate casino partner is a company or an individual that has entered the affiliate program upon the affiliate reference and such company or person was previously approved by the online casino. Sub-affiliate networks allow brands to get access to multiple affiliate partners and grow their programs fast.
Many affiliates are focused on content creating and targeting a new audience with no proper and effective means of monetizing such content, and that is why they need a sub-affiliate partner, so they can manage their affiliate business properly and effectively.
Pros And Cons
Pros:
- Easily accessible;
- The appliance of effective high-quality marketing tools;
- No negative carryover;
- Multiple currencies are accepted;
- Competing marketing teams are involved;
Cons:
- Can not control the competition;
- Requires some time and patience;
- It is challenging to gather data about the targeted audience;
Conclusion
Given the information we presented in this article along with the list of the best casino affiliate programs, you can now easily become a part of an online casino partnership. It doesn’t matter which side of the partnership you are on, remember to clearly establish the commission rate, payment scheme, and cookie’s lifespan. Casino gambling is a rapidly evolving industry that directly depends on diverse external factors and affiliate program is one of them. So do not waste any more time, select the perfect program from our list and get ready to accept numerous new dedicated casino fans.
Frequently Asked Questions
How Does Casino Affiliate Work? Online casinos pay affiliate websites for their services for promoting the gambling platform via links and advertising banners.
What Types Of Revenue Can I Get Working With Affiliate Casinos? There are 4 main types of earnings – Cost Per Action, Cost Per Lead, revenue share, and hybrid scheme.
What Are The Benefits Of Gambling Partnership? Among gambling partnership benefits there is increased traffic, a larger consumer base, and the opportunity to track gamblers’ activity on the casino site.
How To Become A Casino Affiliate? Create your website, fill it with relevant content, attract a new audience, apply and enter one of the affiliate programs, increase casino website traffic and get your earnings.
Levelup Currency RUB, AUD, CAD, EUR, NOK, PLN, USD, NZD, JPY, KZT, ZAR, BTC, BCH, ETH, USDT User Language English, French, German, Italian, Norwegian, Portuguese Support Language English Software Supplier NetEnt, Mr Slotty, IGT, Thunderkick, ELK, Quick Spin, Wazdan, Habanero, Ezugi, Game Art, Yggdrasil, PlayTech, Iron Dog, Boongo, Igrosoft, August Gaming, Nucleus, BetSoft, Amatic Industries, Belatra Games, QuickFire, …
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Base Commission Commission Type Minimum Payment Payment Frequency Payment Method Referral Commission Tracking Software Cookie Length 25% – 40% recurring revenue share RevShare €250 Monthly, by the 15th Bank Wire Transfer, Neteller, Skrill 5% MyAffiliates Unknown Kahuna Casino Currency EUR, AUD, USD, CAD, NZD, NOK User Language English, Finnish, Norwegian Support Language English Software Supplier BetSoft, iSoftBet, IGT, …
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Base Commission Commission Type Minimum Payment Payment Frequency Payment Method Referral Commission Tracking Software Cookie Length Affiliate Support 50% revshare for the 1st 2 months, then 30%-40% revshare RevShare $150 Monthly Net-1 Check, EcoPayz, Neteller, Skrill, Player Account, ACH (Direct Deposit) 5% Cellexpert 90 days Support Team, Ryan Levene Club SA Casino Currency USD User Language English Support …
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Pinnacle is one of the major players in the online sports betting and casino industry that has been on the market since 1998 and operates under the name of Ragnarok Corporation N.V. licensed from Curacao. While reputation and years of experience in the industry are certainly a pretty important element, that’s not all. Dedicated team of affiliate program …
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